Tools

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Writer Checklist Audit the content produced by your teams and external resources.
Brand Value Proposition and Positioning Statement Template A structured tool supports teams define a value proposition.
External and Internal Factors Analysis Template Identify external and internal factors influencing your brand.
Brand Voice Guidelines Template Define your unique brand voice and develop a set of guidelines to ensure consistency across assets and platforms.
Brand Value Proposition and Positioning Statement Clarify your positioning in the marketplace and your unique competitive advantage.
Buyer Personas and Journey Presentation Template Gather existing and desired customer insights and conduct market research to define and personify your buyer personas and their buying behaviors.
Writing Style Guide Template Outline your brand's writing principles, style, grammar, punctuation, and number rules.
Brand Awareness Strategy and Tactics Template Develop an actionable brand awareness strategy with tactics with KPIs and measurables that align with the company's purpose and objectives.
Brand Purpose, Mission, Vision, and Values Template Define the “raison d’être” and fundamental principles of your brand.
Brand Messaging Template Develop a compelling brand message and story.