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What is ActiveCampaign?

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Company Details


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Awards & Recognition

ActiveCampaign won the following awards in the Email Marketing category

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ActiveCampaign Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on ActiveCampaign.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

97 Plan to Renew

87 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+95 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love ActiveCampaign?

2% Negative
2% Neutral
96% Positive

Pros

  • Acts with Integrity
  • Transparent
  • Security Protects
  • Helps Innovate

Feature Ratings

Average 85

Email Delivery

89

Auto-Responders

88

Text Messaging

87

Segmentation

86

Campaign Management

86

Dynamic Content

86

Contact Database

86

Content Authoring

85

SPAM Compliance

85

A/B Testing

84

Basic Reporting and Analytics

84

Vendor Capability Ratings

Average 84

Ease of Data Integration

86

Quality of Features

86

Breadth of Features

86

Ease of Customization

85

Business Value Created

85

Ease of Implementation

85

Availability and Quality of Training

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

83

Usability and Intuitiveness

82

Vendor Support

80

ActiveCampaign Reviews

Crystal M.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Highly managed Email Marketing

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

Active Campaign, offers almost everything you need in a newsletter marketing tool, its automation is the real deal, and makes the versions of other tools pale in comparison, with this plan which is the basic one you can have all the components to automate emails in a secure way, it has nothing to send to any other program, it has an extremely extensive bulk email management which allows you to generate thousands of advertising documents per day that can be carried and managed comfortably within the email campaigning platform.

What is your favorite aspect of this product?

My favorite aspect of this program is the inbox on the information board, it is quite large and you can see in an organized way all your contacts and work done by dates and times according to a scale that follows without any disorder, it is easy to understand and its breadth reaches many spaces as it works directly with the cloud which benefits with enough space to store and manage quite large content when sending mass mail, it is an extremely agile and easy way which makes my work easier.

What do you dislike most about this product?

A negative aspect of this program is the image editor that is generally broken, it has many templates that are special for clean work, but sometimes it is necessary to upload images that are important and that are made with other programs, which is why it is slow and tedious, on the other hand there is nothing to worry about.

What recommendations would you give to someone considering this product?

Its marketing automation is truly second to none. It is extremely powerful and very easy to use, allowing you to automate follow-up campaigns, edit multiple conditions and much more. This is all done through an easy to use flowchart style system. There are also pre-made "recipes" (templates) that you use or get ideas from. You can also create an automation from scratch, it is recommended for large advertising campaigns and integrating sales with marketing, my use is mainly with email marketing and its automation.

Pros

  • Helps Innovate
  • Reliable
  • Performance Enhancing
  • Efficient Service

Edwin M.

  • Role: Information Technology
  • Industry: Energy
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

An active application for email marketing.

Likeliness to Recommend

10 /10

What differentiates ActiveCampaign from other similar products?

ActiveCampaign will help you to save money, save time and effort since it allows you to collaborate with clients online. Since we started using ActiveCampaign, we have definitely experienced a huge impact in our company. It has helped us to attract more customers from different parts of the world.

What is your favorite aspect of this product?

What i like most about ActiveCampaign is its usability, simplicity and flexibility. This software allows you to create mass campaigns and share them securely and instantly. We had tried another email marketing application but the turn up was not good enough. ActiveCampaign is really an active application for email marketing.

What do you dislike most about this product?

I can't remember anything that disappointed us while using ActiveCampaign.

What recommendations would you give to someone considering this product?

ActiveCampaign is the real deal for email marketing. Yes I recommend it.

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Vivek Z.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Aug 2021

Easiest & Effective Way to Manage Email Campaigns

Likeliness to Recommend

9 /10

What differentiates ActiveCampaign from other similar products?

We're better than ever at keeping track of how many leads we're generating. Using lead magnets and event pages, we've connected our sites to collect that information effortlessly. It's great to have all of our advertising and marketing data in one place, rather than in separate silos. When it comes to nurturing our audience and keeping them involved with our products, activities, conferences, and offers, the Email Automation capabilities in AC have been by far the most effective tool we have. Using diverse campaigns, I've been able to further diversify my email list and connect my audience.

What is your favorite aspect of this product?

As a young business owner, I always assumed that ActiveCampaign would be beyond my grasp until I decided to give it a try. As a bonus, I was treated like a VIP by the customer care representative assigned to me. With its help, I've discovered new methods to engage my email list and get additional subscribers. Active Campaign's automation is fantastic. Whenever someone attends an event, downloads a report, or starts a project, we've set up automatic sequences to be sent to them. There are a lot of useful features, even in the basic plan, as well as a lot of advice on how to expand your email list.

What do you dislike most about this product?

While the landing page and email templates aren't bad, they might use a facelift. As a result, the emails are not optimized for mobile devices even though I've selected mobile optimization. I wish it was easier to drag and drop. Using the automation feature requires a little bit of practice. Many of the resources are not being used by me, primarily due to my lack of time.

What recommendations would you give to someone considering this product?

If you're sincere about your organization, I'd advise ActiveCampaign to you. Its integrated CRM databases and market positioning are quite strong, and there's a high degree of automation possible. Some of the other platforms could be a better fit if you're looking for basic automated mailings like newsletters but ActiveCampaign should be on your selection if you want to utilize data types, forms, and data to segment customers dynamically and send consumers along bespoke pathways.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Unique Features

Most Popular ActiveCampaign Comparisons

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