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Ahrefs Pte. Ltd

Ahrefs

Composite Score

8.6 /10

CX Score

8.6 /10

83 Reviews Write a Review

What is Ahrefs?

Ahrefs is an All-in-one SEO toolset, with free Learning materials and a passionate community & support.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

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Awards & Recognition

Ahrefs won the following awards in the Search Engine Optimization category

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2024 Data Quadrant Gold Medalist

Latest Award, 2024

1 Top Rated Capabilities

6 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

1 Top Rated Capabilities

5 Top Rated Features

2023

3 Top Rated Capabilities

6 Top Rated Features

2022

Ahrefs Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Ahrefs.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

87 Plan to Renew

2
Since last award

82 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Ahrefs?

4% Negative

6% Neutral

90% Positive

Pros

Enables Productivity
Reliable
Fair
Performance Enhancing

Feature Ratings

Average 83

Backlink Tools

Competition Analysis

Keyword Research

Analytics and Reporting

Change Tracking

On-Page Tracker/Optimization

Holistic Visibility Tracking

Rank Tracking

Auditing

Alerts

Content Optimization

Vendor Capability Ratings

Average 82

Quality of Features

Breadth of Features

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Vendor Support

Ahrefs Reviews

Vishal D.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

My Favourite SEO Tool

Likeliness to Recommend

9 /10

What differentiates Ahrefs from other similar products?

It is all in one SEO tool that houses complete set of features that every marketer would need.

What is your favorite aspect of this product?

Backlink and competition analysis tool by Ahrefs is what makes it stand out from the competition.

What do you dislike most about this product?

Keyword research tool can be improved. Sometimes, the search volume estimates are not accurate.

What recommendations would you give to someone considering this product?

Ahrefs is a all in one tool if you are working on your or your client's site. Go for it!

Pros

Efficient Service
Effective Service
Inspires Innovation
Caring

Steven P.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

One of the best! All in one marketing tools!

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

Ahrefs stay up to date & ease of use. Have one of the best crawl.

What is your favorite aspect of this product?

Keywors tracking, organic research, etc.

What do you dislike most about this product?

Nothing...

What recommendations would you give to someone considering this product?

Try with trial & see the results! :)

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Michael G.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2022

Couldn't have had our SEO success without it

Likeliness to Recommend

10 /10

What differentiates Ahrefs from other similar products?

Content and advice on how to use it effectively (help guides, blog, YouTube videos) and ease of use

What is your favorite aspect of this product?

How easy it is to use. I also feel like I'm always finding new things it can do by following all the company's content channels.

What do you dislike most about this product?

Hard to add extra users when you're on a paid annual plan.

What recommendations would you give to someone considering this product?

If you're new to SEO, consume the blog and YouTube videos as much as possible. All the content will help you get maximum benefit & value from the product.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Latest Research

Ahrefs

What is Ahrefs?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

Ahrefs Ratings

88 Likeliness to Recommend

87 Plan to Renew

2 Since last award

82 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+82 Net Emotional Footprint

How much do users love Ahrefs?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Backlink Tools Build a website's backlink profile, discover new opportunities for acquiring links, manage and audit your backlinks.

Competition Analysis Provides an informed view of what competitors are doing in terms of keywords, ranks and organic traffic.

Keyword Research Helps users pick the best keywords or phrases to target and bring in site traffic.

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting, easy data extraction for data analysis and optional sales forecasting

Change Tracking The ability to track all website changes including page/website history, search functions, robots.txt file changes & change tracking on custom elements.

On-Page Tracker/Optimization Pinpoints a website's weaknesses and suggests ideas to improve page rankings.

Holistic Visibility Tracking SEOs risk SERP cannibalization across their own content if they do not measure the search visibility of all their digital assets – not just owned domains.

Rank Tracking The ability to check keyword ranks on one or many major search engines.

Auditing Tools crawl a website, check links, loading speeds etc. and provides feedback on a website's SEO "health".

Alerts Provide alerts when your brand or website is mentioned or linked.

Content Optimization Analyzes existing or new web content and suggests ways to optimize for target keywords using artificial intelligence and SEO automation.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ahrefs Reviews

Vishal D.

My Favourite SEO Tool

Likeliness to Recommend

Pros

Steven P.

One of the best! All in one marketing tools!

Likeliness to Recommend

Pros

Michael G.

Couldn't have had our SEO success without it

Likeliness to Recommend

Pros

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Title

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Feature Ratings

Backlink Tools

Competition Analysis

Keyword Research

Analytics and Reporting

Change Tracking

On-Page Tracker/Optimization

Holistic Visibility Tracking

Rank Tracking

Auditing

Alerts

Content Optimization

Vendor Capability Ratings

Quality of Features

Breadth of Features

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of IT Administration

Product Strategy and Rate of Improvement

Ease of Data Integration

Availability and Quality of Training

Ease of Customization

Vendor Support