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Aprimo LLC

Aprimo Digital Asset Management

Composite Score

6.4 /10

CX Score

6.5 /10

17 Reviews Write a Review

What is Aprimo Digital Asset Management?

Aprimo Digital Asset Management (DAM) helps enterprises leverage their content to easily deliver personalized and engaging customer experiences at scale. Aprimo supports marketing and customer experience content, enabling enterprises to easily manage it based on their specific business needs.

Company Details

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Aprimo Digital Asset Management Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Aprimo Digital Asset Management.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

78 Likeliness to Recommend

80 Plan to Renew

65 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+78 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Aprimo Digital Asset Management?

7% Negative

12% Neutral

81% Positive

Pros

Reliable
Enables Productivity
Inspires Innovation
Fair

Feature Ratings

Average 74

Permissions and Access Right Management

Digital Asset Findability

Content Capture

Manage / Administration of Metadata

Digital Asset Sharing

Workflow and Approval Management

Version Management

Cloud Offering

Automation of Metadata Creation

Integration

Intelligent Indexing

Vendor Capability Ratings

Average 69

Ease of IT Administration

Product Strategy and Rate of Improvement

Quality of Features

Vendor Support

Breadth of Features

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Ease of Implementation

Ease of Data Integration

Ease of Customization

Aprimo Digital Asset Management Reviews

Neil K.

Role: Information Technology
Industry: Manufacturing
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2022

Fantastic product, increases workflow efficiency!

Likeliness to Recommend

8 /10

What differentiates Aprimo Digital Asset Management from other similar products?

Ease of use, security policies, Mera data extraction and workflow management are some features which are really good.

What is your favorite aspect of this product?

Workflow management and DAM

What do you dislike most about this product?

Still migrating from old user interface to the new one.

What recommendations would you give to someone considering this product?

Make your requirements clear before hand. Iteratively do End User Testing and make sure that the users have a clear understanding and can adapt easily. Get someone aprimo certified who will help you to look into issues.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Beth c.

Role: Sales Marketing
Industry: Consulting
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2022

Good product

Likeliness to Recommend

6 /10

What differentiates Aprimo Digital Asset Management from other similar products?

Better training and help support

What is your favorite aspect of this product?

User experience

What do you dislike most about this product?

Too many emails and meetings on training

What recommendations would you give to someone considering this product?

Do all certifications first

Pros

Performance Enhancing
Trustworthy
Effective Service
Inspires Innovation

Soumya G.

Role: Information Technology
Industry: Healthcare
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Dec 2022

Best DAM tool around

Likeliness to Recommend

9 /10

What differentiates Aprimo Digital Asset Management from other similar products?

Easy of use, customization capabilities, security & roles

What is your favorite aspect of this product?

Features relying on AI, like similar faces, transcripts, smart crops, etc

What do you dislike most about this product?

Search results

What recommendations would you give to someone considering this product?

One of the leaders in DAM, worth trying it

Pros

Continually Improving Product
Reliable
Enables Productivity
Trustworthy

Latest Research

Aprimo Digital Asset Management

What is Aprimo Digital Asset Management?

Company Details

Need Assistance?

Aprimo Digital Asset Management Ratings

78 Likeliness to Recommend

80 Plan to Renew

65 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+78 Net Emotional Footprint

How much do users love Aprimo Digital Asset Management?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Permissions and Access Right Management Defining of user-access rights for content assets or folders at group and individual level to control the management of digital assets.

Digital Asset Findability Capabilities of navigation and browsing

Content Capture Channels through which content is uploaded or classified.

Manage / Administration of Metadata A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.

Digital Asset Sharing Ability to securely share the digital assets (or files)

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Version Management Ability to create and view multiple versions of a content asset through iterative edits in accordance with pre-defined limitations.

Cloud Offering Cloud compatibility (software and infrastructure).

Automation of Metadata Creation Asset metadata can be created using rules.

Integration Integration with E-Commerce and/or Other Platforms

Intelligent Indexing AI driven capability to label & classify automatically

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Aprimo Digital Asset Management Reviews

Neil K.

Fantastic product, increases workflow efficiency!

Likeliness to Recommend

Pros

Beth c.

Good product

Likeliness to Recommend

Pros

Soumya G.

Best DAM tool around

Likeliness to Recommend

Pros

Title

Feature Ratings

Permissions and Access Right Management

Digital Asset Findability

Content Capture

Manage / Administration of Metadata

Digital Asset Sharing

Workflow and Approval Management

Version Management

Cloud Offering

Automation of Metadata Creation

Integration

Intelligent Indexing

Vendor Capability Ratings

Ease of IT Administration

Product Strategy and Rate of Improvement

Quality of Features

Vendor Support

Breadth of Features

Usability and Intuitiveness

Business Value Created

Availability and Quality of Training

Ease of Implementation

Ease of Data Integration

Ease of Customization