What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
90 Plan to Renew
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Since last award
85 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Sebastian P.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Polished but being threatened.
Likeliness to Recommend
What differentiates Buffer from other similar products?
Buffer has been around for a long time so with that comes brand recognition however it has been slow to adopt many niches features other similar and younger software are doing leaving it very sparse on standing apart.
What is your favorite aspect of this product?
My favorite aspect of buffer would have to be longevity. Even if it's not on the cutting edge, it has been around for a long time and you know if you integrate buffer there's a low chance you will have to switch due to the company going out of business any time soon.
What do you dislike most about this product?
Buffer has been slow to adopt many features such as a wider breadth of support for newer social media platforms as well as a lack of deeper integration with them and existing networks. Buffer feels very "on-the-surface" compared to some of its direct competitors.
What recommendations would you give to someone considering this product?
Buffer is a good choice for anyone and it can likely get what you need done but the SMM space is so saturated right now you would benefit most from really doing a trial with the top players and seeing if the features offered will be able to handle your roadmap.
Pros
- Saves Time
- Respectful
- Altruistic
- Generous Negotitation
Cons
- Slower Product Innovation
- Less Productive
- Commodity Features
Gerald C.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
Buffer Low-priced and simple to operate
Likeliness to Recommend
What differentiates Buffer from other similar products?
If you want to manage and schedule your social media postings, Buffer is the best solution out there. A wide variety of platforms may be simultaneously scheduled and published thanks to the user-friendly interface. Insights about post performance and interaction may be gleaned from the given analytics, which are also quite helpful. When it comes to simplifying one's social media management, Buffer is a fantastic option for both organizations and individuals.
What is your favorite aspect of this product?
After much searching, I found that Buffer offered the best combination of features and affordability. Customer service is prompt and useful. The interface is intuitive and straightforward. Having used a number of other social media planning tools, I can say with confidence that Buffer provides an excellent service for individuals and companies of any size.
What do you dislike most about this product?
Buffer has received little criticism, if any. The only things I can say in its favor are positive. But if I had to criticize it, I would say that I would like it if it were free, but I know that's asking too much. At the time of Buffer's inception, I was an early user.
What recommendations would you give to someone considering this product?
In my opinion, Buffer is an excellent time management tool for everyone. Because of my experience with it, I can say that it is very useful for medium- to small-sized businesses. You may use it to keep track of your appointments in one convenient location. It's not as over the top as some of the others, but there are premium versions with extra features. They're unnecessary for most startups. They're great to have if you can swing it, but they're not essential.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Reyansh D.
- Role: C-Level
- Industry: Insurance
- Involvement: IT Leader or Manager
Submitted Feb 2023
Features are very exciting
Likeliness to Recommend
What differentiates Buffer from other similar products?
excellent features that stand apart, robust User experience
What is your favorite aspect of this product?
Navigation from one pane to another pane
What do you dislike most about this product?
Slow loading in a speed environment
What recommendations would you give to someone considering this product?
You will love this product, has great features.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
