What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
90 Plan to Renew
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Since last award
85 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Michael M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Nov 2022
We utilized Buffer to schedule and analyze posting
Likeliness to Recommend
What differentiates Buffer from other similar products?
If you have many social media accounts and want to manage them easily from one area, Buffer is an excellent tool to use. Constant post failures, rudimentary analytics, and an inability to do anything beyond post simple images and links may add up quickly.
What is your favorite aspect of this product?
The setup process, account linking, minimal learning curve, and user-friendliness of the site all contributed to a seamless experience. I would have used it more often if it hadn't failed to post without me knowing why. As I understand it, this would be helpful for businesses that have regular posting times and post types, but it wouldn't be as useful for those who need more nuanced data or have posts that are frequently formatted differently.
What do you dislike most about this product?
There were a lot of failed postings, which could have been caused by the social media site itself, but there were instances when it was simpler to post by hand than to troubleshoot. The capabilities in analytics were subpar. They provided only a brief summary and no in-depth analysis. The suggested posting times, etc., could be more in sync with Facebook's algorithm.
What recommendations would you give to someone considering this product?
We made advantage of Buffer to prearrange our Twitter and Facebook updates. We were able to schedule content in advance for non-business hours, upcoming events, and major company announcements. With its straightforward layout, you can easily discover what's scheduled for release. In almost all cases, this went live without a hitch.
Pros
- Enables Productivity
- Efficient Service
- Friendly Negotiation
- Security Protects
Lucio A.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2022
automating posts with time is the best
Likeliness to Recommend
What differentiates Buffer from other similar products?
buffer has been characterized by having a platform in which we can fully trust our social networks, they have good security, and good technical support, and this is something that most of the competition lacks, it differed by the quality and ease of being able to use the platform, they make it the simplest for the use of anyone with minimal knowledge
What is your favorite aspect of this product?
the best platform to have to manage our social networks like facebook and instagram, we can publish and coordinate when to do it, apart from the fact that it is very easy to learn how to use it, with a suitable device we could easily do the necessary work to be able to publish through Buffer.
What do you dislike most about this product?
For some time now I have noticed a little time difference with respect to my location and at the time of publication, the difference has a difference of about 20-25 minutes. The same is not something serious but if you have to take it into account, it could annoy someone who acquires the service. I would like to change the aesthetics of the site a little
What recommendations would you give to someone considering this product?
People who have asked me how to run a social network usually tell them that buffer does a good job, of great quality and if we don't like it we could perfectly unsubscribe, the truth is I don't think you'll regret buying the service, it's one of the main ones worldwide and it would be very wise to give it an opportunity to use at least
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Dayana N.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2022
Excellent application to manage social networks
Likeliness to Recommend
What differentiates Buffer from other similar products?
Scheduling posts has been easier across our various social media accounts. Buffer is an important tool for managing all your social media accounts. Provides an easier way to approve or deny things when they are in different locations. It also allows us to connect to different platforms, create and schedule posts in one central place. Buffer handles all formatting of social media posts, including images as well as shortened backlink URLs. It is an easy to use content publishing platform.
What is your favorite aspect of this product?
I like the analytics that this app offers which is very useful and also to see the performance of each post. Buffer makes it easy to publish to multiple platforms at the same time. It has very good analytics for all social media profiles. We can schedule posts on our different social media platforms in a great way. I also like that they always improve the platform with different integrations. It's a useful source for planning ahead for social media content.
What do you dislike most about this product?
It annoys me that you can't post to more than one platform at a time and have to redo each platform. Posts fail frequently and some error always appears.
What recommendations would you give to someone considering this product?
It is highly recommended to easily manage the social media accounts of your clients or company. It is a great product that I would like to recommend to other interested users.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features