What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
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Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Edirin E.
- Role: C-Level
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Oct 2022
Easy to use but can be pricey for bootstrappers
Likeliness to Recommend
What differentiates Buffer from other similar products?
It is a lot easier to implement than many alternatives out there, has an app feature and is more likely to not be removed as a third party application from social media websites.
What is your favorite aspect of this product?
How easy it is for me to batch upload content for publication
What do you dislike most about this product?
Initial learning curve is steep
What recommendations would you give to someone considering this product?
Do your research and know what you want to use it for.
Pros
- Enables Productivity
- Saves Time
- Performance Enhancing
- Trustworthy
Penelope s.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Best social media management tool for managers.
Likeliness to Recommend
What differentiates Buffer from other similar products?
Scheduling feature work very well and we are able to schedule post even a month in advance. It's easy to connect to major platforms especially Twitter and Facebook We are aslo able to get overall analytics of each social media platform and aslo able to simultaneously post on different social media accounts.
What is your favorite aspect of this product?
It's makes scheduling of post to be easy within our different social media accounts. Easy to connect to different platforms and aslo we able to get detailed analytics of each social media account.
What do you dislike most about this product?
No dislike . It's relatively easy tool to use and requires very minimal training to use.
What recommendations would you give to someone considering this product?
Buffer is a cheaper tool for social media management. Easy to connect with major social media platforms. Great analytics of each social media account and aslo they have an amazing customer support team.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jaione d.
- Role: Consultant
- Industry: Communications
- Involvement: End User of Application
Submitted Sep 2022
A very complete tool!
Likeliness to Recommend
What differentiates Buffer from other similar products?
- Simple interface - Free reports - Ease of management
What is your favorite aspect of this product?
The reports are very comprehensive, clients appreciate understanding everything at a glance.
What do you dislike most about this product?
It should upgrade its management panel
What recommendations would you give to someone considering this product?
Let them search and compare. In Spain, for example, we have better social media management tools.
Pros
- Saves Time
- Respectful
- Acts with Integrity
- Generous Negotitation
Cons
- Slower Product Innovation
- Commodity Features
- Vendor's Interest First
