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Buffer Logo Award Winner Product Badge
Buffer Logo Award Winner Product Badge
Buffer Inc

Buffer

Composite Score
8.8 /10
CX Score
8.9 /10
Category
Buffer
8.8 /10

What is Buffer?

A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.

Company Details


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Awards & Recognition

Buffer won the following awards in the Social Media Management - Enterprise category

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Buffer Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Buffer.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

90 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Buffer?

2% Negative
5% Neutral
93% Positive

Pros

  • Reliable
  • Efficient Service
  • Effective Service
  • Respectful

Feature Ratings

Average 84

Social Media Channel Integration Outbound

88

Social Moderation and Workflow Management

88

Social Media Channel Integration Inbound

87

Campaign Execution

87

Social Post Archival

87

Dashboards and Visualization

85

Social Response Management

85

Social Asset Management

84

Trend Analysis

81

Contextual Analysis

81

Sentiment Analysis

79

Vendor Capability Ratings

Average 84

Ease of Implementation

89

Ease of Data Integration

88

Quality of Features

85

Usability and Intuitiveness

85

Ease of IT Administration

84

Business Value Created

84

Ease of Customization

84

Availability and Quality of Training

82

Vendor Support

81

Breadth of Features

80

Product Strategy and Rate of Improvement

80

Buffer Reviews

Audrey T.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2022

Easy to use and a good beginner solution

Likeliness to Recommend

6 /10

What differentiates Buffer from other similar products?

It is definitely more affordable

What is your favorite aspect of this product?

It is very easy to use and works across all platforms.

What do you dislike most about this product?

For a little more, hoot suite does the same thing.

What recommendations would you give to someone considering this product?

If you are looking for something easy to use, look no further.

Pros

  • Caring
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

Cons

  • Inhibits Innovation

Alex G.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2022

A Great Social Media Management Software

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

Buffer offers best features for managing business social media pages. From analyzing performance to scheduling posts and tracking, this software has it all.

What is your favorite aspect of this product?

I like that besides Buffei being affordable, it offers amazing features. The software makes social media management easy. I like the ability to schedule posts I like the ease of measuring performance

What do you dislike most about this product?

Since it hasn't failed, I have no dislikes.

What recommendations would you give to someone considering this product?

For business social media management, Buffer is the solution. It's affordable and offers features that makes it easy to measure success, track mentions, schedule posts and many other functionalities.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Caring

Bryan M.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2022

Easy Scheduling Across Social Media

Likeliness to Recommend

9 /10

What differentiates Buffer from other similar products?

Easy scheduling across all of our social media channels. Saves our team time so we don’t have to spend hours setting up the posts that we create.

What is your favorite aspect of this product?

We like the workflow for customizing content for each network.

What do you dislike most about this product?

Recent pricing changes felt a bit confusing. I suppose we are on a legacy plan at this point and that is why.

What recommendations would you give to someone considering this product?

The primary benefit for us with this tool is to save time scheduling posts and be able to see our schedule in one place. We don’t look into the analytics side with this tool, but it is a great time saver. For social media analytics we prefer a different solution.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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