What is Buffer?
A better way to manage social media for your business. Buffer makes it easy to manage your business's social media accounts. Schedule posts, analyze performance, and collaborate with your team — all in one place.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
90 Plan to Renew
1
Since last award
85 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Buffer?
Pros
- Reliable
- Efficient Service
- Effective Service
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Media Channel Integration Outbound
Social Moderation and Workflow Management
Social Media Channel Integration Inbound
Campaign Execution
Social Post Archival
Dashboards and Visualization
Social Response Management
Social Asset Management
Trend Analysis
Contextual Analysis
Sentiment Analysis
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Customization
Availability and Quality of Training
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Buffer Reviews
Alexandru C.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jan 2022
It's easy to use, but hard to find insights with.
Likeliness to Recommend
What differentiates Buffer from other similar products?
They have some good sentiment metrics.
What is your favorite aspect of this product?
That you can schedule posts and respond to inquries with ease.
What do you dislike most about this product?
They don't have a good analytics tool, poor in metrics and insights.
What recommendations would you give to someone considering this product?
Use their Free version and see for yourself but keep in mind: - you have only basic and not extended analytics metrics - it's great as an asset manager and social media scheduler - they have a powerfull tool to respond to inquiries in seconds called Engagement - good at sentiment analysis and best time to post
Pros
- Reliable
- Enables Productivity
- Respectful
- Acts with Integrity
Cons
- Vendor's Interest First
Kanya S.
- Role: C-Level
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Dec 2021
Great product. Needs Video Posting Improvement.
Likeliness to Recommend
What differentiates Buffer from other similar products?
Easy to use. Easy to track past posts and repost if needed.
What is your favorite aspect of this product?
Automation and scheduling. Apple to customize posts.
What do you dislike most about this product?
The video posting feature for LinkedIn and Facebook needs improvement. Sometimes images don't post correctly.
What recommendations would you give to someone considering this product?
Especially great for Twitter scheduling!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
NANDAKISHOR R.
- Role: C-Level
- Industry: Media
- Involvement: End User of Application
Submitted Nov 2021
Best for social media management
Likeliness to Recommend
What differentiates Buffer from other similar products?
The main advantage of buffer is that we can handle different social media platforms at a single time. This reduces our work timing and efforts.
What is your favorite aspect of this product?
The main reason I like Buffer is because of their user friendly interface and the feature they provide for handling the social media accounts. This is a fantastic feature from the buffer team. I recommend who need to handle their different social media in one hand you can go for Buffer. Kudos to Buffer Team.
What do you dislike most about this product?
There is nothing that I dislike about buffer. But I recommend one from my side to the team. If possible try to add user without login, This is my o personal suggestion. There is nothing that I dislike about buffer.
What recommendations would you give to someone considering this product?
Buffer is the best social media tool for handling multiple social media accounts at a time. By using this tool you can reduce your worktime and can handle the social media accounts very effectively. If you are asking me I recommend buffer from my end.
Pros
- Reliable
- Efficient Service
- Effective Service
- Inspires Innovation
