This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative

Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)

Emplifi

Emplifi Social Marketing Cloud

Composite Score

8.6 /10

CX Score

8.7 /10

41 Reviews

What is Emplifi Social Marketing Cloud?

From managing a multi-channel strategy to analyzing trends and optimizing performance, Emplifi’s social media marketing tools will enable your brand to amplify meaningful experiences at scale.

Company Details

Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Emplifi Social Marketing Cloud won the following awards in the Social Media Management - Enterprise category

Filter By

2024 Data Quadrant Gold Medalist

Latest Award, 2024

6 Top Rated Capabilities

4 Top Rated Features

Latest Award, 2024

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Product Impact

2024

2023 Data Quadrant Gold Medalist

2023

6 Top Rated Capabilities

3 Top Rated Features

2023

2023 Emotional Footprint Champion

2023

Emplifi Social Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Emplifi Social Marketing Cloud.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

95 Plan to Renew

81 Satisfaction of Cost Relative to Value

{y}

{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Emplifi Social Marketing Cloud?

0% Negative

3% Neutral

97% Positive

Pros

Performance Enhancing
Effective Service
Saves Time
Respectful

Feature Ratings

Average 85

Dashboards and Visualization

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Social Response Management

Trend Analysis

Campaign Execution

Social Moderation and Workflow Management

Social Post Archival

Social Asset Management

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Average 84

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Data Integration

Business Value Created

Quality of Features

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

Emplifi Social Marketing Cloud Reviews

Mauricio G.

Role: Information Technology
Industry: Food and Beverage
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2022

Easy to integrate, but a bit pricey.

Likeliness to Recommend

8 /10

What differentiates Emplifi Social Marketing Cloud from other similar products?

The all-in-one plattform and the ease-to-use integration.

What is your favorite aspect of this product?

The Sentiment section in the post and comments.

What do you dislike most about this product?

The fact that the functions sold separately

What recommendations would you give to someone considering this product?

Its a good tool to benchmarking and learn your audience.

Pros

Unique Features
Caring
Helps Innovate
Continually Improving Product

Role: Sales Marketing
Industry: Communications
Involvement: IT Leader or Manager

Validated Review

Anonymous Reviewer

Submitted Dec 2022

Fantastic product

Likeliness to Recommend

10 /10

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Damini G.

Role: Sales Marketing
Industry: Manufacturing
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Dec 2022

Amazing social media monitoring tool

Likeliness to Recommend

9 /10

What differentiates Emplifi Social Marketing Cloud from other similar products?

End to end social media monitoring and trend Analytics tool with a really good content library.

What is your favorite aspect of this product?

Content library and approvals are very useful features.

What do you dislike most about this product?

Lack of campaign management and paid ads data from LinkedIn

What recommendations would you give to someone considering this product?

Better LinkedIn integrations and CRM integrations for holistic view

Pros

Inspires Innovation
Includes Product Enhancements
Appreciates Incumbent Status
Helps Innovate

Latest Research

Emplifi Social Marketing Cloud

What is Emplifi Social Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2024 Data Quadrant Gold Medalist

2024 Emotional Footprint Champion

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

Emplifi Social Marketing Cloud Ratings

89 Likeliness to Recommend

95 Plan to Renew

81 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+92 Net Emotional Footprint

How much do users love Emplifi Social Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dashboards and Visualization Ability to visualize data and create analytics dashboards.

Social Media Channel Integration Outbound Ability to publish to social media services such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Media Channel Integration Inbound Ability to monitor social media services, such as Facebook, Twitter, LinkedIn, YouTube, and more.

Social Response Management Ability to respond in-band to social media posts; ability to execute post-time optimization.

Trend Analysis Ability to monitor trends and traffic on multiple social media sites.

Campaign Execution Ability to manage social and media assets: tools for social campaign execution, reporting, and analytics.

Social Moderation and Workflow Management Ability to create end-to-end routing and escalation workflows from social content.

Social Post Archival Ability to archive social posts and platform activity to create an audit trail.

Social Asset Management Ability to access visual asset library with access permissions and expiry dates to be used on social media.

Sentiment Analysis Ability to analyze and uncover insights from attitudes and opinions expressed on social media.

Contextual Analysis Ability to use NLP, deep learning and semantic analysis to extract meaning from social posts.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Emplifi Social Marketing Cloud Reviews

Mauricio G.

Easy to integrate, but a bit pricey.

Likeliness to Recommend

Pros

Fantastic product

Likeliness to Recommend

Pros

Damini G.

Amazing social media monitoring tool

Likeliness to Recommend

Pros

Most Popular Emplifi Social Marketing Cloud Comparisons

Hootsuite Social Media Management Enterprise

Buffer

HubSpot Marketing Hub (Social)

Sprout Social Enterprise

Meltwater

Sprinklr Social

Title

Feature Ratings

Dashboards and Visualization

Social Media Channel Integration Outbound

Social Media Channel Integration Inbound

Social Response Management

Trend Analysis

Campaign Execution

Social Moderation and Workflow Management

Social Post Archival

Social Asset Management

Sentiment Analysis

Contextual Analysis

Vendor Capability Ratings

Breadth of Features

Ease of Implementation

Usability and Intuitiveness

Ease of Data Integration

Business Value Created

Quality of Features

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training