What is Google Ad Manager?
A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
98 Plan to Renew
87 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Ad Manager?
Pros
- Reliable
- Performance Enhancing
- Helps Innovate
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Management Platform Capabilities
Advertisement Placement
Audience Segmentation
Role-Based Access Controls
Audience Identification
Advertisement Reporting
Supply-Side Capabilities
MarTech Ecosystem integration
Demand-Side Capabilities
Advertisement Content Curation
Vendor Capability Ratings
Quality of Features
Breadth of Features
Business Value Created
Ease of Customization
Ease of Implementation
Usability and Intuitiveness
Ease of IT Administration
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Google Ad Manager Reviews
Matias L.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Mar 2023
"Wie nearly all Google products quite well"
Likeliness to Recommend
What differentiates Google Ad Manager from other similar products?
As an advertiser, you can obtain a ton of information about where visitors came from and how they converted thanks to the integration with Analytics. Furthermore, it is possible to control and increase revenue using pertinent advertisements across a variety of networks via the Ad Manager. Additionally, the CPAs are typically much lower here than they are with other providers. Once the campaigns are set up, they typically no longer require daily maintenance or optimization. Additionally, conversion costs are fairly constant. With its straightforward operation of its basic functions, Google Ads Manager is best suited for use as a campaign
What is your favorite aspect of this product?
I use the Ad Manager, for starters, to create awareness campaigns for our brand's customers. However, it's also to keep up with customers' partners and avoid losing any potential. We can focus on new markets for our customers with the help of the Ad Manager. Additionally, we can switch on video and display ads much more easily and don't need to worry about optimizations all the time.performance marketing manager for Google search engine marketing. This makes it possible for beginners to adjust and work very quickly. The ability to control YouTube advertisements through the Google Ads Manager is undoubtedly advantageous.
What do you dislike most about this product?
The best browser for using the Ad Manager is Chrome, as the name suggests. I'd experienced issues loading or displaying tools in Safari or Firefox more frequently. The loading time is too long for me then. It would be great if we could introduce more individuality at the level of ad groups as well. It bothers me that irrelevant keywords are rarely recommended. Even though Google now recommends them, responsive advertisements are frequently underutilized! It has already happened frequently that technical difficulties with campaign setup resulted in the need to enter all the data again. I'm completely satisfied with the tool aside from that.
What recommendations would you give to someone considering this product?
We use Google Ads Manager to create campaigns and advertisements as part of our search engine advertising (SEA) marketing activities. The ability to activate YouTube advertisements through Google Ads Manager and use the information obtained from SEA campaigns on Google for YouTube retargeting are the two main benefits. We switch almost all of our search and display advertisements to Google, in addition to the YouTube advertisements, of course. I think it's fantastic that improvements are made on a regular basis and that the Google Ads Manager is constantly evolving. Good and reliable advertisers can be found in Google Ad Manager.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Gopi K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2023
Easy to optimize your paid campaigns
Likeliness to Recommend
What differentiates Google Ad Manager from other similar products?
Easy to use UI, simple options are the key and the optimization of campaigns are very simple we also can use the editor when you are on not online.
What is your favorite aspect of this product?
The recommendations of campaign score. Based on on our campaigns, Google ads suggest few recommendations to improve the campaign score inorder to perform better
What recommendations would you give to someone considering this product?
If you are looking for the paid search engine promotions for your services or your products, Google Ads will be the best application in the marketing to make your targets very clearly.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Priya S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
"""MY Review on Google Ad Manager"""
Likeliness to Recommend
What differentiates Google Ad Manager from other similar products?
Google Ad Manager is a tool that helps you sell ads on your website or app. There are different versions of the tool that offer various features depending on your needs as a publisher. This article can assist you in selecting the best product for your advertising requirements.
What is your favorite aspect of this product?
Google is the most popular search engine globally, and its widespread availability makes it a user-friendly platform. The audience targeting and keyword suggestions are excellent. With a single dashboard, we can manage all types of ads. The user interface is modern and straightforward to use, making it the best ad platform available.
What do you dislike most about this product?
The reporting feature should be simpler, especially when creating a dashboard on a third-party platform.
What recommendations would you give to someone considering this product?
Integrating Google Ads with ClickCease creates a smooth connection that safeguards against fraudulent clicks in my ad campaigns. This prevents my clients' ads from being clicked on by out-of-country visitors, VPN users, bots, and other sources that can waste ad budget. This allows my clients to appear in popular digital spaces while maximizing their ad spend.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Unique Features