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Google Ad Manager Logo Award Winner Product Badge
Google Ad Manager Logo Award Winner Product Badge
Google

Google Ad Manager

Composite Score
8.6 /10
CX Score
8.9 /10
Category
Google Ad Manager
8.6 /10

What is Google Ad Manager?

A complete platform to grow ad revenue and protect your brand wherever people are watching, playing or engaging. Ad Manager can help you manage your ad business and grow your revenue in any industry. Ad Manager offers robust tools that scale to the needs of growing businesses.

Company Details


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Awards & Recognition

Google Ad Manager won the following awards in the Ad Tech category

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Google Ad Manager Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Ad Manager.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

98 Plan to Renew

87 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Ad Manager?

3% Negative
11% Neutral
86% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Helps Innovate
  • Enables Productivity

Feature Ratings

Average 83

Data Management Platform Capabilities

87

Advertisement Placement

84

Audience Segmentation

84

Role-Based Access Controls

84

Audience Identification

83

Advertisement Reporting

83

Supply-Side Capabilities

82

MarTech Ecosystem integration

82

Demand-Side Capabilities

81

Advertisement Content Curation

80

Vendor Capability Ratings

Average 81

Quality of Features

85

Breadth of Features

84

Business Value Created

84

Ease of Customization

84

Ease of Implementation

83

Usability and Intuitiveness

82

Ease of IT Administration

82

Ease of Data Integration

82

Product Strategy and Rate of Improvement

79

Availability and Quality of Training

78

Vendor Support

73

Google Ad Manager Reviews

Adika S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Improve the effectiveness of your advertising.

Likeliness to Recommend

9 /10

What differentiates Google Ad Manager from other similar products?

You can create ad units using tags in Google Ad Manager, which improves ad performance by preventing Google from re-running your ad creative. Orders and line items, which reflect your exchange with an advertiser or buyer of your ad inventory, are things you can produce. Ad Manager provides you with customizable reports that show you which ads were served and your expected earnings.

What is your favorite aspect of this product?

I like to market products on websites and blogs by delving into additional areas, Google Ad Manager helps us increase the engagement of our customers. It allows us to edit our campaigns and ad groups. We can manage our campaigns with Ads Manager and create automatic rules for when ads should show based on location or device type.

What do you dislike most about this product?

Prices for subscription services may be lower.

What recommendations would you give to someone considering this product?

I recommend using Google Ad Manager because it increases leads and sales. Fast and transparent effects are visible. You can benefit from excellent and reliable traffic sources. You can learn more about your market thanks to it.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Salma R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

With views, analysis and monitoring of campaigns.

Likeliness to Recommend

9 /10

What differentiates Google Ad Manager from other similar products?

You can manage image and text advertising on the Google Network with Google Ad Manager, as well as personalize and report on all of these capabilities. It offers a variety of ad impressions every day, which is useful for advertising your products and services. For advertisers who manage many accounts and ad campaigns, it is useful. Direct delivery of ads from Google's web servers is an option for destination properties.

What is your favorite aspect of this product?

I like to use on any device or platform, Google Ad Manager gives us engaging ad experiences. You can manage all your ad sources in one place and monetize movies wherever consumers watch them. It allows you to build orders and line items, effectively summarizing the process of conducting advertising campaigns.

What do you dislike most about this product?

At a beginner level, using Google Ad Manager to create campaigns is not an easy operation. I wish using the reporting features wasn't so challenging.

What recommendations would you give to someone considering this product?

To improve the ad experience and optimize ad campaigns, I suggest Google Ad Manager. You can use third-party networks to compete for ad inventory and also manage your ad revenue with Google Ad Manager.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Priyank S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

All in One Ads Management Platform

Likeliness to Recommend

9 /10

What differentiates Google Ad Manager from other similar products?

It gives such a lot of significant information to helps our clients. Simple to contact designated individuals which gives you greater commitment. You can set up a custom report. With this platform, you can easily create multiple campaigns and numerous promotion crusades and oversee them productively.

What is your favorite aspect of this product?

The instrument is truly simple to work with and has simple targeting choices and is not difficult to navigate. Hence efficient and the commercial have great outcomes winding up with income.

What do you dislike most about this product?

I dislike the stage that is excessively specialized or something that my associates can't assist me with, I can't simply contact Google straightforwardly for that service. All things considered, I'd need to connect with an outsider or invest an excess of time exploring how to determine my issues.

What recommendations would you give to someone considering this product?

I recommend that the people who are choosing to involve this program for advanced promotions, make sure to watch instructional exercises on the advantages on how the program can help you.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

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