What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Zsolt M.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Apr 2021
Fantastic, free Google tool!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is mandatory to use for the websites, to analyse and collect details.
What is your favorite aspect of this product?
Everything, one of the most important details you get from your website visitors etc...
What do you dislike most about this product?
I don't have any problem.
What recommendations would you give to someone considering this product?
If you have a website, you must to integrate the Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Harshini H.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2021
Easy to learn, Easy to use. Provides value
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It does all the data collection of data automatically. We just have to create a google analytics account. We can access the reports without any delay. It saves the work immediately and also gives access to the reports.
What is your favorite aspect of this product?
Customization of reports. We can drag and drop options to create our own customized reports. We can pick the options as to how it should be displayed. Dimensions, metrics can be chosen.
What do you dislike most about this product?
The overall feel of the displayed platform is little messy. Too many dashboards, settings, metrics etcs. The look and feel can be slightly altered in order to make it look more comfortable interface.
What recommendations would you give to someone considering this product?
Google analytics will do wonders in many ways. It will provide with better insights to improve the performance of any website.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Carine C.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2021
great product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
it relies on anonymized traffic data
What is your favorite aspect of this product?
audience reports and flow visualization
What do you dislike most about this product?
the data can sometimes be inaccurate
What recommendations would you give to someone considering this product?
get tracking set up
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
