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Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
8.9 /10
CX Score
9.2 /10
Google Analytics
8.9 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Website Analytics category

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Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

90 Likeliness to Recommend

98 Plan to Renew

90 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

2% Negative
4% Neutral
94% Positive

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Helps Innovate

Feature Ratings

Average 86

Audience Segmentation

87

Device and Browser Analytics

87

Audience Demographics

86

Paid Search Integration

86

Conversion Analysis

86

Data Visualization

86

Search Engine Optimization

86

Customer Value Analysis

85

Customer Journey Modelling

83

Social Media Analytics

83

API Framework

82

Vendor Capability Ratings

Average 83

Business Value Created

87

Breadth of Features

86

Quality of Features

86

Ease of Implementation

85

Ease of Data Integration

84

Product Strategy and Rate of Improvement

83

Ease of IT Administration

83

Availability and Quality of Training

82

Ease of Customization

82

Usability and Intuitiveness

81

Vendor Support

77

Google Analytics Reviews

Carlos A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2021

Complete analysis of each visit.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

The main difference that stands out between Google Analytics and other analysis platforms is that it has a much easier to use structure. Previously I used other platforms for web analytics that were very complex, the reports were more complicated to understand and the settings were also complex. Google Analytics focuses on ease of use with a fairly clean and easy-to-use UI. In addition, another difference is that it offers greater precision in the accounting of visits and counts organic traffic very well.

What is your favorite aspect of this product?

The things I liked the most about Google Analytics were: 1.- It offers an excellent accounting system for clicks, visits to sections of the site and fully monitors the visit of each client to know which section has interested them the most. 2.- It has very complete reports, where all types of traffic generated by the client are specified. All website analytics can be accessed in real time without the need to wait additional time. 3.- Linking the website and making the data monitoring settings is completely simple. I have used even more complex platforms that have very difficult to understand configurations.

What do you dislike most about this product?

One of the things I don't like about Google Analytics is that the raw data collected by the visitor monitoring system cannot be accessed. Access to raw data would help me to be able to count and review details of visits that do not appear in the reports or that have not been counted. Also, I don't like its free trial version either. The free trial offers very few basic custom variables, which results in a very limited user experience when associating your website.

What recommendations would you give to someone considering this product?

The main reason why I would recommend Google Analytics is because it offers a totally reliable data source which helps all users to collect visit and click data reliably and without worrying about any data loss. In addition, another reason why I would recommend this platform is because it offers a very exact service, which counts organic visits very well and is able to specifically monitor each visit and know which section has interested the client the most.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Rob A.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2021

Core software that is 100% needed - Very necessary

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

Google is King, so is their analytics, It is as simple as that. Most of the time our leads rely on search engine placements. Google Analytics shows you exactly what is going on and what needs to get more focus.

What is your favorite aspect of this product?

Keyword search details.

What do you dislike most about this product?

Nothing. They are son on the-ball that it all works.

What recommendations would you give to someone considering this product?

Use it. Start today. Learn how it works, win!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Manuel C.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2021

Collect the most reliable data for marketing.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

For me, it stands out as one of the most accurate tools in providing detailed reports on the number of visits our website has had, including the cities from where the search was performed, what keywords they often use, and the routes they have followed. It is powered by Google, so it is reliable and offers one of the best services in this area. It is affordable.

What is your favorite aspect of this product?

Google Analytics helps me to better identify and interpret results to consolidate better marketing initiatives and strategies which is very important in my job role. It helps me target the right audience. *Dynamic graphs and customized reports. *Advanced and sophisticated segmentation. *Audience behavior tracking. *Easy to use. *Compatible with websites of any size. *Provides reliable information.

What do you dislike most about this product?

It is a good tool, but for beginners there is a lack of training tools or resources.

What recommendations would you give to someone considering this product?

I recommend it for being one of the most reliable and secure solutions to collect real-time information about visitors and their needs, either websites or apps. It is a great support for the development of better marketing strategies, if you implement it correctly, you can get detailed data.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Google Analytics Comparisons

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