What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Judith P.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Mar 2021
Fantastic Product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I have no experience from similar products in our company.
What is your favorite aspect of this product?
It enables us to advertise our products and services effectively. Clients who visits our website regularly have the opportunity to get updates on our advert pages.
What do you dislike most about this product?
This is great product that has never failed us in any day since we deployed it.
What recommendations would you give to someone considering this product?
For effective marketing of products and services I highly recommend Google Analytics.
Pros
- Continually Improving Product
- Effective Service
- Inspires Innovation
- Saves Time
Gina D.
- Role: Information Technology
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted Mar 2021
Does what it says - in spades
Likeliness to Recommend
What is your favorite aspect of this product?
Conversion tracking and the demographics information
What do you dislike most about this product?
The complexity of integrating various ad platforms and setting up conversions
What recommendations would you give to someone considering this product?
Get it now. The sooner you start using it, the sooner you can learn from the data it supplies.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Gökhan C.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2021
The more I know, the more I can tell. The best.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
having a free version with almost full potential.
What is your favorite aspect of this product?
visualisation of data.
What do you dislike most about this product?
no realtime data provided and incapability of downloading data directly.
What recommendations would you give to someone considering this product?
go for it. your first and most beloved tool for any size of business unless it has a very complex product and customer journey.
Pros
- Continually Improving Product
- Efficient Service
- Inspires Innovation
- Performance Enhancing
