What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Camilo D.
- Role: C-Level
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Mar 2021
The go-to, yet unreliable
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google captured the market with its free tool many years ago, and it's simply the dominant player. With a breadth of features and GTM, it's hard to use something else.
What is your favorite aspect of this product?
Speed. Google Analytics crunches tons of data in a really fast way, others will just struggle with the amount of data that is required to power analytics nowadays.
What do you dislike most about this product?
Weird enough, I don't feel I can trust GA entirely. We developed a survey software and GA is one of the pieces we keep an eye on traffic, but it doesn't report accurately, even though we monitor the network requests continuously. It's always a little off like it doesn't capture all the interactions, and that's pretty unsettling.
What recommendations would you give to someone considering this product?
You can't go wrong with GA, but it's best if you use GTM from the beginning, as you can have redundant systems and do a lot more. I wish it was a little easier to configure, but so it is when you have also a lot of features available, so it's worth the price of admission.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
Cons
- Slower Product Innovation
- Leverages Incumbent Status
Georgios B.
- Role: Information Technology
- Industry: Chemicals
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2021
A most have product for every website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
easy setup and dashboards
What is your favorite aspect of this product?
the out of the box KPIs
What do you dislike most about this product?
limited integration with other systems
What recommendations would you give to someone considering this product?
the data should be updated real time especially in e-commerce
Pros
- Reliable
- Trustworthy
- Effective Service
- Saves Time
Cons
- Commodity Features
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2021
Amazing choice and it's free!
Likeliness to Recommend
Pros
- Trustworthy
- Saves Time
- Helps Innovate
- Performance Enhancing
