What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Richard Y.
- Role: C-Level
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Mar 2021
Great tool a little tricky but worth it.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Cost and extensive features
What is your favorite aspect of this product?
Demographic data
What do you dislike most about this product?
Learning curve
What recommendations would you give to someone considering this product?
Get training
Pros
- Reliable
- Inspires Innovation
- Includes Product Enhancements
- Appreciates Incumbent Status
Mary V.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Mar 2021
Great marketing platform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is very important in our organization for it gives very clear information on the performance of our company.
What is your favorite aspect of this product?
We are able to get on time insights on the precautions we could take to curd future risks and how to plan effectively. Our customers can visit our website regularly and get clear information on our products and services.
What do you dislike most about this product?
I have not experienced any poor working conditions of this platform.
What recommendations would you give to someone considering this product?
I highly recommend this great platform to any organization for effective marketing and performance prediction.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Trustworthy
Robert M.
- Role: Information Technology
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2021
Fantastic product for checking market progress
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I have great experience from similar products as this great platform.
What is your favorite aspect of this product?
It gives us insights on how our clients are using our websites. We are able to get reports on daily basis on our market and customers feedback on our products and services.
What do you dislike most about this product?
I have not experienced any challenge from performance of this tool.
What recommendations would you give to someone considering this product?
Great product that can work in any business enterprise and get excellent results.
Pros
- Enables Productivity
- Efficient Service
- Effective Service
- Saves Time
