What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Adam S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Feb 2024
Market leader app with zero to none realternatives
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Since Google is the market leader in the website browsing (Chrome and Google Search), they know a lot about their users. When you implement Google Analytics in your website, you will also get to know about these users, their preferences, behaviors, shopping or interests. No other product has this amount of information about the users.
What is your favorite aspect of this product?
The absolute vast amount of features in this product. There is almost no metric that you can't measure with this tool. Everything you need to know about your users, their behavior can be analyzed.
What do you dislike most about this product?
There is a steep learning curve when starting with this product. Implementation is easy, but the first hand look at the product might be confusing for first time users, or users not familiar with website analytical tools. Creating dashboards is more feature-rich than before, but also more complicated.
What recommendations would you give to someone considering this product?
Choosing Google Analytics as your main website analytical tool is a no brainer due to its rich variety of features and integration with other Google services for webmasters, such as Google Search Console.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Shiva R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Free and Easy to use tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is an unique platform from where you can check how your ads performed and also you can add heatmap integration to drilldown your website clicks
What is your favorite aspect of this product?
It's has multiple options to visualize data and provides more granular reporting which will be very helpful for marketers to build their customer journeys
What do you dislike most about this product?
Nothing much
What recommendations would you give to someone considering this product?
Someone who has started a business wants to know more insights about their audience can leverage this tool for free
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Inspires Innovation
SHAILY A.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2024
Amazing & user-friendly product,
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Everyday is new innovation for you when you use Google Analytics. Import all the things very easily on excel sheet, you dont need to create it manually. Google Analytics is your go-to-source while tracking for website traffic.
What is your favorite aspect of this product?
My favorite aspect is the more I use the more that more details I get. Its all depends on your research. Google Analytics allows you to dig more to get the data/details what you're searching for.
What do you dislike most about this product?
As if now, I don't have anything to dislike about this, I keep on learning new things everyday
What recommendations would you give to someone considering this product?
Definitely go for it, you will be amazed by its results. It's so convenient and efficient that you will love to start your day with Google Analytics rather than share market sometimes. Highly recommended.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
