What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Olga W.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Decoding our Digital Success with Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The undisputed heavyweight in web analytics
What is your favorite aspect of this product?
The depth of insights that Google Analytics provides is an absolute beast. From audience demographics to behavior flow analysis.
What do you dislike most about this product?
I have a slight frustration, it's the learning curve for users new to advanced analytics. Navigating through the multitude of features can be so overwhelming initially.
What recommendations would you give to someone considering this product?
Take caution not to drown in data. Start with clear business objectives and then tailor your analytics setup accordingly
Pros
- Client Friendly Policies
- Fair
- Transparent
- Trustworthy
Cons
- Under Delivered
- Leverages Incumbent Status
Abhishek s.
- Role: Finance
- Industry: Finance
- Involvement: IT Leader or Manager
Submitted Feb 2024
Very good app
Likeliness to Recommend
What is your favorite aspect of this product?
Very good product you for helping technology
What do you dislike most about this product?
Nothing i dislike
What recommendations would you give to someone considering this product?
You can buy this product,my recommendation
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Unique Features
Bhavi U.
- Role: Operations
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Feb 2024
A very helpful application for all suited business
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics helps to understand the depth of conversion tracking and understanding the round about of our target audience, is basically a backbone of operations vertical
What is your favorite aspect of this product?
One stop solution of all the research purpose from lead tracking to understanding the background of the lead
What do you dislike most about this product?
Nothing as such
What recommendations would you give to someone considering this product?
Understanding is one of the core values of sale and Google analytics makes it possible with the features that they provide for B2B reachouts.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
