What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Victoria O.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Important tool in our software arsenal.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The quality of data points provided by Google analytics is simply unmatched by any other product analytics tool, out there at the moment. While still having room for improvement, the quality of data points provided by Google analytics around how users engage with our web products, is indispensable when it comes to understanding the effectiveness of digital marketing campaigns and the behaviour of users and visitors to our web platform.
What is your favorite aspect of this product?
The seamless integration which currently exists between Google analytics and other Google products like Google search console and AdWords, contributes to maintaining a seamless and organized coordination of the different areas of our digital marketing experience.
What do you dislike most about this product?
Minor disparity in metrics between what is provided by Google analytics and those provided by other tools is a major area of dis-satisfaction for me. I must mention as well my belief that Google analytics can be a lot more intuitive than it is, especially for new users.
What recommendations would you give to someone considering this product?
From our own experience, I think it is of utmost importance to setup multiple filters and views, for efficient data segmentation.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Sai P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Initial Implementation
Submitted Dec 2023
Unveiling the Power of Data with Google Analytics
Likeliness to Recommend
What is your favorite aspect of this product?
It helps us to understand how users interact with our websites, identify areas for improvement, and track the success of our marketing campaigns. With this platform, we can set up goals and monitor conversions to accurately measure the effectiveness of our strategies. The customizable features, such as custom events and user flow tracking, provide flexibility to analyze specific areas of our website. Google Analytics empowers marketers to make informed decisions and optimize their campaigns based on data-driven insights.
What do you dislike most about this product?
Although Google Analytics provides numerous features, it can be difficult to set up accurate segments. The accuracy of segments can be affected by data sampling, and I believe improvements are required in this regard. Furthermore, it would be helpful to have more advanced data visualization options and the ability to effortlessly share those visualizations with my team.
What recommendations would you give to someone considering this product?
Highly recommended but focus on your specific needs and the nature of your business.
Pros
- Trustworthy
- Efficient Service
- Client Friendly Policies
- Acts with Integrity
Derek M.
- Role: C-Level
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
The most important tool in our arsenal
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's free and encompasses everything needed to track, understand, and optimize the website & UX
What is your favorite aspect of this product?
The fact that it's free
What do you dislike most about this product?
It took one week for me to fully understand the key metrics and the dashboard
What recommendations would you give to someone considering this product?
Get someone who can help you onboard to the tool, it is easier than exploring yourself - especially if you want to understand the most important metrics and how to handle them
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
