What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Georgina D.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2023
Single tool that allows you to track & optimize
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It’s a free tool that enables us to follow and improve our own as well as client websites
What is your favorite aspect of this product?
Ability to customize daahboards
What do you dislike most about this product?
Overwhelming if not customized for specific needs
What recommendations would you give to someone considering this product?
Hire an expert in Analytics to set everything up properly
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Tyler T.
- Role: Sales Marketing
- Industry: Finance
- Involvement: Business Leader or Manager
Submitted Dec 2023
GA4 is a bust.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's worse than anything I have used, including the old version.
What is your favorite aspect of this product?
It's easy to implement.
What do you dislike most about this product?
The usability of the product.
What recommendations would you give to someone considering this product?
Go with something else.
Pros
- Efficient Service
- Caring
- Respectful
- Client Friendly Policies
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Performance Enhancing
Anis A.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2023
Only tool needed for complete overview of traffic
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Extremely user-friendly interface, event tracking
What is your favorite aspect of this product?
It's a free tool that covers all needs for getting user related data
What do you dislike most about this product?
Extensive features and possibilities require you to personalize the dashboard to meet your goals
What recommendations would you give to someone considering this product?
It's a free tool that comes with extensive set of features, it's needless to say that you will love the tool and its ease of use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Unique Features
