What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Mika Y.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
Good for all users
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics work for all users from a small business owner to a large organization. Also, it's easy to implement as there are many helpful websites.
What is your favorite aspect of this product?
Free version is available. Also, it works well with Google Ads.
What do you dislike most about this product?
I didn't like the less flexibility in Universal Analytics before; however, GA4 has resolved the issue now.
What recommendations would you give to someone considering this product?
You can try with the free version to explore the features and UI. Google offers great YouTube videos how to start with.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
Cons
- Less Effective Service
- Less Caring
- Charges for Enhancements
Arzu C.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Nov 2023
Best Web Analytics Tool Ever
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The single most powerful tool to monitor traffic to your website.
What is your favorite aspect of this product?
I like the way in which this tool captures 99% of the traffic.
What do you dislike most about this product?
Unless sampling data, everything is great.
What recommendations would you give to someone considering this product?
I'd recommend them to learn more about GA4 because thats the current version.
Pros
- Helps Innovate
- Enables Productivity
- Trustworthy
- Unique Features
Jacob T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Quite Expensive, But the best
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Most of our website on build and published in Google.com and most of the people use google to see our profile, So a product from there own company provide the perfect details than other tools
What is your favorite aspect of this product?
They have a Live dashboard where we can able to track the current traffic and other important aspect of our website to take a perfect decisions
What do you dislike most about this product?
Only thing is its quite pricy compare to other products, but it worth the every single penny we send
What recommendations would you give to someone considering this product?
If your business need to understand your website activities , then its the best tool
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
