What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
Also Featured in...
Product Analytics
Translation missing: en.product_page.ratings.score 9.0
View Google Analytics in this category (opens in a new tab)
Customer Intelligence
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
A/B Testing
Translation missing: en.product_page.ratings.score 8.7
View Google Analytics in this category (opens in a new tab)
Google Analytics Reviews
Mohd Saalim T.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jul 2023
Best Ever Analytics Tool For Website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's interface and flexibility
What is your favorite aspect of this product?
Conversion tracking
What do you dislike most about this product?
Nothing I dislike about UA, but GA4 s a little hard
What recommendations would you give to someone considering this product?
Must have a tool for analysis
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Francisco M.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Jun 2023
It's a must have plataform
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's clear and free to use
What is your favorite aspect of this product?
Big data in a just one site
What do you dislike most about this product?
If you want mark specify journey, you should assesorate,
What recommendations would you give to someone considering this product?
Anyone who have a online bussiness should have it.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Talha K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2023
Comprehensive tracking tool for businesses
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It smoothly incorporates with other Google offerings, including Google Ads and Google Search Console, ensuring a seamless integration between these platforms. It also offers a comprehensive free version that provides robust analytics capabilities for our websites.
What is your favorite aspect of this product?
It monitors a broad spectrum of measurements, encompassing website visits, user actions, conversions, online business transactions, and various other factors. This empowers us to gain a deeper comprehension of our target audience.
What do you dislike most about this product?
Google Analytics collects a significant amount of user data, including IP addresses and browsing behavior, which can raise privacy concerns.
What recommendations would you give to someone considering this product?
Use the free version and master it's usage to see the metrics of your target audience. Most of the features are covered there and you do not need to pay for it.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
