What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Ruben S.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Feb 2023
The best tool to track the website visits
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Is an amazing tool to everyone to have a website or e-commerce, also is free with all the tools that offer the system, is accurate with the metrics and you can track the visit depends of which channel did the traffic comes, also you can create a remarketing audience and use it in Google Ads.
What is your favorite aspect of this product?
That you can see the information of how many visits did you have for the different channels (Social paid, social organic, organic search, paid search, etc). Also create different type of conversions like purchase, fill a form, how much time did spend the visitor on the website, etc.
What do you dislike most about this product?
Nothing this tool is amazing
What recommendations would you give to someone considering this product?
You need to implement ASAP to your website and start to review your metrics and you can evaluate the efforts that you are doing on you website, or which channel you need to put more efforts and works better.
Pros
- Helps Innovate
- Trustworthy
- Efficient Service
- Effective Service
Agnes J.
- Role: Industry Specific Role
- Industry: Utilities
- Involvement: End User of Application
Submitted Feb 2023
The Features of Google Analytics Are Powerful
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The incredible features and accuracy of Google Analytics has been making a spectacular software. This software offers multiple free features that allows us to get accurate data about our website.
What is your favorite aspect of this product?
I am glad about Google Analytics because its affordability is unbeatable. Moreover, Google Analytics has been easy to use and reliable.
What do you dislike most about this product?
I have zero reasons to dislike Google Analytics. Google Analytics is flawless and easy to manage.
What recommendations would you give to someone considering this product?
Google Analytics is incredible and accurate to use. I highly recommend Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Gonzalo S.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Feb 2023
An essential tool for website analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Analysis data (line graphs, bar graphs, etc.), through which you can determine the number of views of the home page. We had several websites, but each site had different numeric values. So we could customize the numeric values according to each site.
What is your favorite aspect of this product?
We can see the number of visits and the keywords you used to get traffic if we have our site and can link to it. The great thing is: With this tool alone we can get all the data we need in one go. In the analysis of the access to our company's website, we analyzed it with the help of the trend of the active users and the number of accesses by each medium through the analysis function (line graph).
What do you dislike most about this product?
First, it isn't easy to understand how to install Analytics when using the site. It would be nice if there were a support window, but it doesn't exist because it's free, and if you don't have an IT person in charge, the barrier can be a bit high.
What recommendations would you give to someone considering this product?
provide this information. It is easy to understand which pages need to be improved because we can see the features that contributed to the problems, the scores, the bounce rates, and the abandoned pages.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
