What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Truc N.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Comprehensive website traffic analysis tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Ease of use: Google Analytics is known for its user-friendly interface, making it accessible to users of all skill levels. Data quality: Google Analytics is built on a robust infrastructure that provides high-quality data and reliable tracking. Global scale: Google Analytics has a global reach, with support for multiple languages and the ability to track traffic from around the world.
What is your favorite aspect of this product?
Insights into user behavior: Google Analytics provides detailed insights into how users interact with a website, including pageviews, bounce rate, time on site, and more, which can be used to improve the overall user experience. Demographic information: Google Analytics provides demographic information about website visitors, such as age, gender, and location, which can be useful for tailoring content and marketing efforts to specific audiences. Traffic sources: Google Analytics provides information about where website traffic is coming from, including search engines, social media, referrals, and direct traffic, which can be used to optimiz
What do you dislike most about this product?
Steep learning curve: While Google Analytics is known for its user-friendly interface, it can be complex to set up and use, especially for users who are new to web analytics. Limited real-time data: Google Analytics provides real-time data, but it can be limited in scope and may not always be accurate, making it difficult to use for some real-time reporting needs.
What recommendations would you give to someone considering this product?
Determine your goals: Before you start using Google Analytics, take some time to determine what you want to track and what insights you're hoping to gain. This will help you configure the tool to meet your specific needs and ensure that you get the most out of the product. Learn the basics: Google Analytics has a lot of features and functionality, so it's important to spend some time learning the basics before diving in. This will help you get up to speed quickly and avoid frustration down the line.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Zack L.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Your Key to Website Success
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The product integrates well with other Google tools, such as Google Ads and Google Search Console, providing a comprehensive view of marketing and advertising efforts.
What is your favorite aspect of this product?
The custom dashboards and reports make it easy to understand and analyze data, and the insights gained have been instrumental in making informed decisions about website optimization and marketing strategies.
What do you dislike most about this product?
the vast amount of data can sometimes be overwhelming and difficult to interpret, especially for less experienced users.
What recommendations would you give to someone considering this product?
I would highly recommend Google Analytics to anyone looking for a comprehensive website tracking and analysis tool. The product is easy to use and provides valuable insights that can help improve website performance and drive business growth. It's important to allocate sufficient time for setting up and learning the product to get the most out of it.
Pros
- Helps Innovate
- Respectful
- Client Friendly Policies
- Acts with Integrity
Samantha S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
"I have had a great experience while using it.!!"
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Audience Insights: Google Analytics provides detailed information about the demographics, interests, and behaviors of website visitors.
What is your favorite aspect of this product?
Google Analytics helps me to track the sources of website traffic and identify any suspicious behavior, such as a sudden increase in traffic from a specific location or an unusual pattern of activity.
What do you dislike most about this product?
Google Analytics collects a large amount of personal data, including IP addresses and user behavior. This information is stored by Google, which raises privacy concerns for me.
What recommendations would you give to someone considering this product?
They should give it a try. Google Analytics provides insights into the performance of mobile apps, including information about app usage, user engagement, and conversion rates.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing