What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Patriciah J.
- Role: Sales Marketing
- Industry: Utilities
- Involvement: End User of Application
Submitted Dec 2022
Google Analytics Offers Accuracy
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is a powerful tool because all its features guarantees accuracy and reliability. With Google Analytics, we are able to customize our marketing and target the right audience after getting accurate insights.
What is your favorite aspect of this product?
Google Analytics has the best features that makes work easier for us. With Google Analytics, we are able to track our clients' behaviors on our websites and improve our marketing.
What do you dislike most about this product?
I like the amazing features of Google Analytics. Therefore, there is no aspect of Google Analytics that irritates me.
What recommendations would you give to someone considering this product?
Google Analytics is an affordable tool that will give you accurate insights all year long. Go for it and you will enjoy its reliability and affordability.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jill G.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Dec 2022
Market leader, powerful tool, steep learning curve
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics is the market leader in the website analytics space. I think the greatest barriers to use are the steep learning curve and the ability to set up Google Analytics correctly. Before you hire a professional to implement this tool for you, ensure that they have taken adequate training, can demonstrate hands-on expertise, and provides you with reference clients.
What is your favorite aspect of this product?
The breadth and depth of metrics available, coupled with configuration options, allows companies to track the metrics they need for their business.
What do you dislike most about this product?
Google Analytics is a complicated tool.
What recommendations would you give to someone considering this product?
Talk to other businesses about how they use Google Analytics, and the benefits they gain from using it. Have someone walk you through a demo with real-life data to better understand its features and capabilities. If you do not have in-house staff to do this, then hire a well-trained professional with referenceable implementation projects and clients.
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Efficient Service
Somendra K.
- Role: Information Technology
- Industry: Utilities
- Involvement: IT Leader or Manager
Submitted Dec 2022
Google Analytics ease of use is amazing
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The integration of Google Analytics was extremely simple and easy for tech novices to setup.
What is your favorite aspect of this product?
Google Analytics tells us about the insights of our company or personal website.
What do you dislike most about this product?
It is very difficult to stay up with new & upcoming updates and features because sometimes I get lost in the new navigation or user interface.
What recommendations would you give to someone considering this product?
I had an amazing experience where I got introduced to a new world of data collection.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
