What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Product Analytics
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Chandrashekhar K.
- Role: Operations
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2022
Good tool for web analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Regular updates
What is your favorite aspect of this product?
The option to create custom reports or edit existing ones
What do you dislike most about this product?
The dashboard and unique features can be a bit cumbersome and difficult to use if you are using it for the first time
What recommendations would you give to someone considering this product?
Google Analytics is a bit cheaper than its competitors and provides a slightly different role as it tracks all channels. It has a close relation to Google and this makes the data a bit more valuable than those programs that are not
Pros
- Reliable
- Performance Enhancing
- Unique Features
- Continually Improving Product
Jacob H.
- Role: Information Technology
- Industry: Construction
- Involvement: End User of Application
Submitted Nov 2022
Fantastic and Reliable Tool for Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
If we want accurate insights about our websites, customers and social media platforms, we always rely on Google Analytics. Google Analytics never disappoints.
What is your favorite aspect of this product?
Google Analytics works perfectly. It has a very great support team. Google Analytics provides accuracy and efficiency when it comes to insights.
What do you dislike most about this product?
I do not dislike Google Analytics at all. Everything about Google Analytics is so amazing.
What recommendations would you give to someone considering this product?
I would like to recommend Google Analytics. Google Analytics works very well.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Soham M.
- Role: C-Level
- Industry: Finance
- Involvement: End User of Application
Submitted Nov 2022
Very easy to use and understand users better
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The trust of google and ease of use.
What is your favorite aspect of this product?
Integration is super easy and going through segregated data sets to understand user journeys.
What do you dislike most about this product?
Nothing at all.
What recommendations would you give to someone considering this product?
Just use it and understand user decisions better backed by data.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
