What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
90 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Helps Innovate
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Audience Segmentation
Device and Browser Analytics
Audience Demographics
Paid Search Integration
Conversion Analysis
Data Visualization
Search Engine Optimization
Customer Value Analysis
Customer Journey Modelling
Social Media Analytics
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Vendor Support
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Customer Intelligence
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A/B Testing
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Google Analytics Reviews
Ravi K.
- Role: Information Technology
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Nov 2022
Awesome analytics tool for free
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Certainly the demographic data sets GA apart.
What is your favorite aspect of this product?
The standard reports are very useful and covers majority of the reporting use cases.
What do you dislike most about this product?
The reports are slightly slow to load
What recommendations would you give to someone considering this product?
Perfect analytics tool to integrate if you are creating any digital product.
Pros
- Reliable
- Enables Productivity
- Saves Time
- Security Protects
Priya K.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2022
It is a valuable tool.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It tracks online traffic which lets you to understand the channels that are most profitable for your website, and this helps me to improve your traffic generation.
What is your favorite aspect of this product?
I love that by providing in-depth insights into my website I can know how my actions perform, and this has helped to increase my return on investments by 20%. Also, it perfectly integrates with other Google services
What do you dislike most about this product?
It has many useful features that are very valuable to collect data. I don't dislike anything about it.
What recommendations would you give to someone considering this product?
It is a great product. Google Analytics help you to understand your customers and visitors user behavior and change the way you interact with them in the most optimized way.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Monica s.
- Role: Industry Specific Role
- Industry: Construction
- Involvement: End User of Application
Submitted Nov 2022
Google analytics is a necessity.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics has been deployed in my company to manage websites and identify the areas that need redesigns. It sends multiple reports on the progress of our websites
What is your favorite aspect of this product?
We can customize the ports with days, weeks months and even years. Google Analytics allows us to share the analytic reports through dashboards in any formats. It is also very simple to use.
What do you dislike most about this product?
It is very tough to get in touch with the customer service team.
What recommendations would you give to someone considering this product?
Google analytics is widely used for websites analytics so most people are familiar with with reports and can easily understand them.
Pros
- Continually Improving Product
- Unique Features
- Caring
- Saves Time
