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HubSpot ABM Logo Award Winner Product Badge
HubSpot ABM Logo Award Winner Product Badge
HubSpot

HubSpot ABM

Composite Score
8.2 /10
CX Score
8.3 /10
Category
HubSpot ABM
8.2 /10

What is HubSpot ABM?

Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

Company Details


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Awards & Recognition

HubSpot ABM won the following awards in the Account-Based Marketing category

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HubSpot ABM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot ABM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

96 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot ABM?

2% Negative
8% Neutral
90% Positive

Pros

  • Fair
  • Acts with Integrity
  • Performance Enhancing
  • Reliable

Feature Ratings

Average 84

Unified Sales and Marketing Funnel

89

Account Analytics & Measurement

86

Account-Based Advertising

85

Customer Journey Modelling

82

Team Alerts

82

Personalization/Audience Targeting

81

Multichannel Campaign Management

81

Artificial Intelligence / Machine Learning

77

Vendor Capability Ratings

Average 81

Ease of Data Integration

83

Usability and Intuitiveness

82

Ease of IT Administration

82

Business Value Created

82

Ease of Implementation

81

Ease of Customization

81

Breadth of Features

81

Quality of Features

80

Availability and Quality of Training

79

Product Strategy and Rate of Improvement

79

Vendor Support

78

HubSpot ABM Reviews

Natan D.

  • Role: Operations
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2022

Amazing platform, provides alignment!

Likeliness to Recommend

10 /10

What differentiates HubSpot ABM from other similar products?

What differentiates HubSpot from other similar platforms is how easy is to understand and use HubSpot. The platform is very user friendly and intuitive, and thanks to the HubSpot Academy and a very present support team, any question that appears can be answered

What is your favorite aspect of this product?

The best feature of the product are the workflows, it helps you to personalize the platform to the best interest of your company, setting properties to specific contacts/deals or companies, and also sending e-mails to certain contacts.

What do you dislike most about this product?

The dashboards. the reports and dashboards really help me in my daily work, but I get frustrated with the lack of flexibility from the dashboard filters. I wish I could filter the dashboard with any property.

What recommendations would you give to someone considering this product?

If you work in a startup in the early stages, I highly recommend you to consider getting HubSpot, especially with the startup program. It will indeed help you to align your marketing and sales teams.

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Gergely K.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted May 2022

Great ABM add-on to the HubSpot stack

Likeliness to Recommend

8 /10

What differentiates HubSpot ABM from other similar products?

You can leverage powerful synergies if you're already using HubSpot as your main marketing automation and sales CRM. Nice add-on to the powerful HubSpot mix.

What is your favorite aspect of this product?

ABM is getting more and more robust, and the features are helping any companies who would like to start experimenting in this area (target accounts, tiers and roles are great features)

What do you dislike most about this product?

The features are definitely less than a 3rd party software.

What recommendations would you give to someone considering this product?

Definitely start experimenting with it if you have it in your subscription package.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Operations
  • Industry: Construction
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted May 2022

Very complete CRM to align Sales & Marketing

Likeliness to Recommend

8 /10

Pros

  • Efficient Service
  • Effective Service
  • Caring
  • Saves Time

Cons

  • Less Generous
  • Charges for Enhancements
  • Less Friendly Negotiation

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