What is HubSpot ABM?
Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
96 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot ABM?
Pros
- Fair
- Acts with Integrity
- Performance Enhancing
- Reliable
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Unified Sales and Marketing Funnel
Account Analytics & Measurement
Account-Based Advertising
Customer Journey Modelling
Team Alerts
Personalization/Audience Targeting
Multichannel Campaign Management
Artificial Intelligence / Machine Learning
Vendor Capability Ratings
Ease of Data Integration
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Implementation
Ease of Customization
Breadth of Features
Quality of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
HubSpot ABM Reviews
Natan D.
- Role: Operations
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2022
Amazing platform, provides alignment!
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
What differentiates HubSpot from other similar platforms is how easy is to understand and use HubSpot. The platform is very user friendly and intuitive, and thanks to the HubSpot Academy and a very present support team, any question that appears can be answered
What is your favorite aspect of this product?
The best feature of the product are the workflows, it helps you to personalize the platform to the best interest of your company, setting properties to specific contacts/deals or companies, and also sending e-mails to certain contacts.
What do you dislike most about this product?
The dashboards. the reports and dashboards really help me in my daily work, but I get frustrated with the lack of flexibility from the dashboard filters. I wish I could filter the dashboard with any property.
What recommendations would you give to someone considering this product?
If you work in a startup in the early stages, I highly recommend you to consider getting HubSpot, especially with the startup program. It will indeed help you to align your marketing and sales teams.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Gergely K.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2022
Great ABM add-on to the HubSpot stack
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
You can leverage powerful synergies if you're already using HubSpot as your main marketing automation and sales CRM. Nice add-on to the powerful HubSpot mix.
What is your favorite aspect of this product?
ABM is getting more and more robust, and the features are helping any companies who would like to start experimenting in this area (target accounts, tiers and roles are great features)
What do you dislike most about this product?
The features are definitely less than a 3rd party software.
What recommendations would you give to someone considering this product?
Definitely start experimenting with it if you have it in your subscription package.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Operations
- Industry: Construction
- Involvement: Business Leader or Manager
Submitted May 2022
Very complete CRM to align Sales & Marketing
Likeliness to Recommend
Pros
- Efficient Service
- Effective Service
- Caring
- Saves Time
Cons
- Less Generous
- Charges for Enhancements
- Less Friendly Negotiation