iContact Customer Reviews 2024

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iContact

Composite Score

8.5 /10

CX Score

8.6 /10

20 Reviews Write a Review

What is iContact?

iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need.

Company Details

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iContact Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on iContact.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

95 Likeliness to Recommend

100 Plan to Renew

94 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+99 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love iContact?

0% Negative

0% Neutral

100% Positive

Pros

Helps Innovate
Reliable
Performance Enhancing
Enables Productivity

Feature Ratings

Average 94

Dynamic Content

Mobile Optimized

Segmentation

Auto-Responders

Campaign Management

Content Authoring

Email Delivery

Basic Reporting and Analytics

SPAM Compliance

A/B Testing

Contact Database

Vendor Capability Ratings

Average 92

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of Data Integration

Ease of Customization

Ease of Implementation

Business Value Created

Availability and Quality of Training

iContact Reviews

Stella Y.

Role: Sales Marketing
Industry: Telecommunications
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2023

Modern and professional multichannel designs

Likeliness to Recommend

10 /10

What differentiates iContact from other similar products?

iContact has the entire basic set, including a built-in constructor for email templates and subscription forms, and 100+ free templates to explore. It features a convenient block editor, clear even for first-timers.

What is your favorite aspect of this product?

Thoughtful design and little details that make life easier like a button that quickly creates a list or re-sends a campaign to subscribers who haven’t read it the first time.

What do you dislike most about this product?

I find the trigger mailings analytics insufficient and a bit superficial. They lack detailed work with periods that would be available by default and in-depth analytics for separate emails in a chain.

What recommendations would you give to someone considering this product?

iContact is great for marketers who want to quickly send emails without overpaying for unnecessary bells and whistles and quickly start mailing from scratch.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Libby H.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2022

High-quality, simple to use platform

Likeliness to Recommend

10 /10

What differentiates iContact from other similar products?

Along with the usual features, such as segmentation and A/B testing, iContact offers sales funnels and even the ability to sell e-products directly from our newsletter. It also provides some of the most advanced automation options around

What is your favorite aspect of this product?

It offers some of the most attractive email templates we can find. These templates can easily be customized using the drag-and-drop editor, which uses a more intuitive interface than many of iContact’s competitors

What do you dislike most about this product?

Third-party integrations are growing, but still lack behind peers and it requires some technical skill to fully take advantage of the features

What recommendations would you give to someone considering this product?

If you have a significant budget to accommodate growth and your main concern is ease of use, iContact is the best email marketing platform for your company

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Melissa B.

Role: Sales Marketing
Industry: Machinery
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2022

Engaging every customer on a personal level

Likeliness to Recommend

10 /10

What differentiates iContact from other similar products?

iContact PRO provides a drag-and-drop email builder, including a library of pre-built templates customizable for our brand. It has in-depth reporting that helps understand our customers better, from a glance

What is your favorite aspect of this product?

The best thing that we liked about iContact PRO is their pre-built marketing automation workflows that are designed to help us drive more revenue. The email builder is very easy to use amd comes with a large selection of email templates

What do you dislike most about this product?

Provide AI-powered design assistant that can use our website and social media accounts to brand our business's email newsletters and help in creation of great autoresponder sequences

What recommendations would you give to someone considering this product?

iContact PRO offers a wide range of tools to make marketing automation, sales funnels, and personalization easy. These features allow you to reach targeted customers in your email list to get more sales

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

iContact

What is iContact?

Company Details

Need Assistance?

iContact Ratings

95 Likeliness to Recommend

100 Plan to Renew

94 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+99 Net Emotional Footprint

How much do users love iContact?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Dynamic Content The ability to create dynamic content changes automatically within emails that are based on the end user parameters and the goals of the marketing initiative.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Email Delivery The ability to send email to large number of recipients at-scale.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

iContact Reviews

Stella Y.

Modern and professional multichannel designs

Likeliness to Recommend

Pros

Libby H.

High-quality, simple to use platform

Likeliness to Recommend

Pros

Melissa B.

Engaging every customer on a personal level

Likeliness to Recommend

Pros

Title

Feature Ratings

Dynamic Content

Mobile Optimized

Segmentation

Auto-Responders

Campaign Management

Content Authoring

Email Delivery

Basic Reporting and Analytics

SPAM Compliance

A/B Testing

Contact Database

Vendor Capability Ratings

Usability and Intuitiveness

Ease of IT Administration

Vendor Support

Product Strategy and Rate of Improvement

Breadth of Features

Quality of Features

Ease of Data Integration

Ease of Customization

Ease of Implementation

Business Value Created

Availability and Quality of Training