What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Ankita S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2021
Intuitive and reliable marketing tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
How easy it is to create campaigns and data segmentation.
What is your favorite aspect of this product?
Can create Landing pages and emails without any coding knowledge.
What do you dislike most about this product?
Data segmentations are available based on explicit data points.
What recommendations would you give to someone considering this product?
An amazing tool with easy UI. Can create a landing page without coding knowledge. Good for small marketing teams
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
ADITYA R.
- Role: Industry Specific Role
- Industry: Consulting
- Involvement: End User of Application
Submitted Jul 2021
Faster way to send content to thousands of readers
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It allows sending emails to thousands of readers in a minute. I use it for sending my articles, blogs, and Whitepapers to the B2B Contacts. It allows me to send the content in just a few clicks my content reaches thousands of clients. It is very intuitive, user-friendly, and has a very high reach. Furthermore, Mailchimp is very cost-effective too. It is best tool for improving the engagement rate.
What is your favorite aspect of this product?
Due to its vast reach, it is the most effective tool on earth for driving leads. My employer - Kaizen AMS (a leading Dubai-based Property management firm) drives thousands of leads through content every month using Mailchimp. The Best part about Mailchimp is it provides Data on Open Rate, and Clicks, which provides updates on how your content is performing and taking necessary steps and designing strategies on what is required to make it better to boost engagement.
What do you dislike most about this product?
Initially, it is very tough for a user to send emails via. Mailchimp's number of steps is quite higher. It took me almost 3 months to learn the process due to the high number of steps involved
What recommendations would you give to someone considering this product?
To much hassles in uploading the high-Res images which are larger in size as MailChimp's has numerous image size limitations. I think Mailchimp should fix this issue. Furthermore, Mailchimp should work on minimizing the number of steps in sending the email. Mailchimp should also come up with more impressive templates.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Rebekah L.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2021
Easy, simple and stress free!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easy to learn and use and has tons of features!
What is your favorite aspect of this product?
I don't have to worry about customers getting emails if they have unsubscribed even if they get re-added.
What do you dislike most about this product?
Pricing is pretty high but nothing other than that!
What recommendations would you give to someone considering this product?
If you need to up your game with templates and images and make sure that your customers are getting the emails needed, then this is a must-have!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
