What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Kathleen W.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2021
Email Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
in comparison with other platforms of the same caliber has many advantages, it comes with a system of plans that adapt to the user depending on the needs they have, in my case I adapted to the paid plan because I have to send a lot of emails in mass, for campaigns and have a greater reach to my customers, has a dashboard enough to use, and there are tutorials on YouTube that can help, you can use it for free but has its limitations, I consider it with respect to other platforms one of the most popular and used.
What is your favorite aspect of this product?
The dashboard has a lot to do with one of the features I enjoy the most (Mailchimp uses color sparingly and mainly to draw attention strategically), but it's clean and very easy to understand, plus the fact that I can send a lot of emails in bulk during the day, I have three main options: create and send a campaign, create (or import) a list or start building an audience (with signup forms). Once started, this is replaced by a dashboard that shows recent campaign activity, list growth and a news feed of recent events.
What do you dislike most about this product?
the support area, is not very good actually provide very little service, for any concern is difficult to communicate with them, and give a solution or answer to any problem you have, so it is important to take into account the YouTube tutorials that are many and to be oriented reading about the platform and its features to use it.
What recommendations would you give to someone considering this product?
My recommendation is very good, it has all the necessary features to perform an email marketing, it is indispensable for any advertising campaign, very good for all businesses that have to do with advertising, it is very popular and does not have many requirements to be used.
Pros
- Performance Enhancing
- Enables Productivity
- Reliable
- Unique Features
SHAUN J F.
- Role: Vendor Management
- Industry: Education
- Involvement: Vendor Management and Renewal
Submitted Jul 2021
Features disappoint are all of them
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Everything But mainly the customers service. They charged my paypal account when they should not have.
What is your favorite aspect of this product?
NOthing it is totally not good.
What do you dislike most about this product?
Customer service
What recommendations would you give to someone considering this product?
Nothing is good about this software.
Cons
- Inhibits Innovation
- Slower Product Innovation
- Less Reliable
Susan D.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jul 2021
Disappointed in Customization - Very Basic
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
The price is fair and it is user friendly to implement and set up workflow wise.
What is your favorite aspect of this product?
The user friendly aspect of the program.
What do you dislike most about this product?
There are little to no customizations, integration was promised but not followed through on, and lots of add on purchases for features. It couldn't even hold all of our leads and tags required.
What recommendations would you give to someone considering this product?
If your email communication plan is basic and generic, MailChimp is perfect for you. Also, double check tags and leads you require because they under delivered on their capabilities before we upgraded.
Pros
- Reliable
- Enables Productivity
- Performance Enhancing
- Trustworthy
Cons
- Inhibits Innovation
- Slower Product Innovation
- Commodity Features
