What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Erin H.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2021
Mailchimp Preferred User
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Before Mailchimp, I used a couple other industry leading mass email programs and they were frustrating to get through to the end result. They may have improved over time but I'd rather not switch to find out.
What is your favorite aspect of this product?
I worked with Mailchimp under two organizations. I can clearly and cleanly function between the Mailchimp platforms that have been set up for each organization. I never get the two confused.
What do you dislike most about this product?
Audiences get a little tricky to work with when you have the obvious subscribed vs unsubscribed, cleaned, archived. Anything but archived counts against your billing limits and housekeeping is needed to keep the numbers down.
What recommendations would you give to someone considering this product?
Organize your audiences before you import them into Mailchimp and create clear divides on who will live where. Tags are your friends when creating segments. House clean often with clearing out contacts that you don't need.
Pros
- Performance Enhancing
- Enables Productivity
- Reliable
- Trustworthy
Jon W.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Jun 2021
Great system with great introductory pricing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I started using Mailchimp years ago, their 'free model' was a great way to get into the software, feel the ease of use, and implement rather quickly. As I continued to grow I dove into the features and tried to utilize as much as I can for free. The company has and continues to add value to all levels and packages. They'll have an answer for everyone. Plus, the company themselves have a great reputation and I always look to support them.
What is your favorite aspect of this product?
The ease of integrating MailChimp with other products through Zapier was a big help in keeping my email lists up to date.
What do you dislike most about this product?
There wasn't anything that I can say I 'dislike' about Mailchimp. If there was a suggestion it would be a 'try this feature 1x' as opposed to maybe upgrading to getting access to some of the paid features.
What recommendations would you give to someone considering this product?
This company is a great one to check out if you're looking to deliver content. They've grown so well and done some amazing things. There are a lot out there but I've always been partial to them because of the way they treat customers (free and paying) and their continued push to releasing great features and strive for greatness.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Charges for Enhancements
- Commodity Features
DAVID K.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jun 2021
Does what it is asked to do
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Templates are ease to use and edit
What is your favorite aspect of this product?
Templates are ease to use and edit
What do you dislike most about this product?
Can be a little limiting
What recommendations would you give to someone considering this product?
Keep things simple.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
