What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Allison C.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Jun 2021
Great email software for most businesses
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It has the best help tutorials and support available. All help files are easy to find and understand. They walk you through each step clearly.
What is your favorite aspect of this product?
That you can do so much with the free version, which is great for small businesses with very small budgets just starting out.
What do you dislike most about this product?
The analytics are very limited.
What recommendations would you give to someone considering this product?
This is a great starter product, but if you want to use certain features you will need to upgrade. Be clear on what you need first before deciding if this is right for you, so there are no surprises when you go to schedule an email for example and you find out it requires an upgraded account.
Pros
- Trustworthy
- Fair
- Altruistic
- Acts with Integrity
Cons
- Charges for Enhancements
Mitchell T.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Jun 2021
Great All-Around Marketing Email Service
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easy integration with sign-up forms on websites or importing of data files to build your customer lists.
What is your favorite aspect of this product?
Relatively gentle learning curve for first time users; fairly intuitive software to use.
What do you dislike most about this product?
Design capabilities are limited compared to some of its competitors.
What recommendations would you give to someone considering this product?
Consider the cost-benefits of MailChimp compared to some of its competitors--they are quite a few similar services out there, differentiated by whethter they offer better design capabilities, pricing relative to use/size of distribution list, additional SMS marketing services, etc.
Ghanshyam T.
- Role: Information Technology
- Industry: Food and Beverage
- Involvement: IT Leader or Manager
Submitted Jun 2021
Best Email Marketing Tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Easy to customize email templated Inbuilt email templates Easy to make customizable email templates
What is your favorite aspect of this product?
Easy to integrate with any website. Easy to send data with any list and segment
What do you dislike most about this product?
Reporting tools opt-in features edits
What recommendations would you give to someone considering this product?
If you want to start basic email template marketing with auto list and segment-based data you can select the best email marketing tools.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
