What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Santiago. S.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Effective email marketing solution
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It's very affordable and has of every helpful features in it, unlike other similar platforms.
What is your favorite aspect of this product?
I like how it has really helped us in our marketing sectors. Also its very simple to send automatic e-mail with it It's user friendly and easy to maintain.
What do you dislike most about this product?
It's the Best email marketing solution for business,I have no negativity towards it.
What recommendations would you give to someone considering this product?
The marketing solution with MailChimp is very easy to set up and to use,you should give it a try.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Ken J.
- Role: C-Level
- Industry: Education
- Involvement: Business Leader or Manager
Submitted May 2021
Great for large business. Not e-commerce friendly.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Nothing in particular makes MailChimp different other than deliverability.
What is your favorite aspect of this product?
The ability to get in the inbox at a higher percentage.
What do you dislike most about this product?
They are very restrictive to affiliate marketers.
What recommendations would you give to someone considering this product?
It depends on your business and what you need to do. If you're a brick and mortar store who uses email occasionally then this is for you. A digital business that operates strictly online needs to look elsewhere.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Security Protects
Cons
- Vendor's Interest First
- Vendor Friendly Policies
- Inhibits Innovation
Jessica A.
- Role: C-Level
- Industry: Other
- Involvement: End User of Application
Submitted May 2021
Full control of each campaign.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp is our primary choice for creating, managing, and serving advertising campaigns. The success that MailChimp has shown in our company is incredible, one of the things that makes the difference between this platform and its competition is that MailChimp provides a system capable of improving the receptivity of campaigns. Other platforms send campaigns that are received by the Spam folder or by the Promotions folder of the recipients, while in MailChimp, most of the campaigns are received in the main tray of the clients, which helps the reading of campaigns is greater.
What is your favorite aspect of this product?
What I like the most about MailChimp is that it provides me with a great methodology for posting and displaying shared ad campaigns on social media. For us, it is a very efficient functionality, we can publish our campaigns on our networks such as Facebook or Instagram, and MailChimp gives us a panel to see the traffic that we have generated with those campaigns through social networks. I also love MailChimp's detailed reports, it gives me exact information on how many customers have accessed from my social networks, how many have accessed since the email invitation.
What do you dislike most about this product?
What I don't like about MailChimp is that the primary contact registration process is a bit annoying, MailChimp does not provide me with a system where I can import the contacts and thus save time, in MailChimp you have to add the contacts manually and this takes a long time. The process of importing the contacts has taken us about 2 weeks, it was a lot of contacts and it was quite a long and annoying process, I hope that MailChimp can add a system that facilitates the aggregation of contacts.
What recommendations would you give to someone considering this product?
One of the reasons that would make me recommend MailChimp to companies or to someone in particular, is because MailChimp offers a very powerful and much more efficient service than its competition, it manages to provide a service where campaigns can have greater visualization since they have better receptivity in the contact input trays. In addition, MailChimp is a software where you can have a general and very detailed visualization of the campaigns sent, it is capable of providing exact information about the traffic generated by each campaign and the interest it has captured in the contacts, it is a very good way to keep a total control.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
