Mailchimp

What differentiates Mailchimp from other similar products?

It is very good for sending bulk emails and getting complete analytics. I like the templates which can be easily customized. Branding is easy. All insights are available for open rate, bounce rate, unsubscribe, and spam. Adding links for purchases and offers in the emails helps in increasing sales.

What is your favorite aspect of this product?

I like the huge number of templates available for various purposes and the feature of personalization of emails which make email marketing effective. The customers are more responsive.

What do you dislike most about this product?

Nothing to dislike.

What recommendations would you give to someone considering this product?

In the current marketing trend, email marketing can be ignored or underestimated. And Mail Chimp provides all the features for this task. A brand can definitely increase sales through this tool. Run campaigns and see the difference with Mailchimp.

What differentiates Mailchimp from other similar products?

Mailchimp offers a generous free plan if you don't need much customization. Their survey, landing page, and marketing tools are great for small businesses and those who may not have easy access to creating these types of features independently.

What is your favorite aspect of this product?

I appreciate the ease of newsletter creation and tracking of various analytics for each mailing. This ease comes after using it for some time, however. Once you conquer the learning curve, the features are wonderful. Surveys, analytics, and email journeys/welcome series are some of my favorite features that I look forward to digging more deeply into in the coming month. They have all given me tools to connect with and understand my audiences and users in a more data-driven manner. The tools give me the ability to make choices based on data.

What do you dislike most about this product?

My biggest complaint is the lack of ease with implementing custom designs. Further, though I use this tool regularly and am not switching any time soon, it's not always as intuitive as it could be. Especially when major updates and changes are made, it's tough to figure out where and how to access certain tools and features. A call with tech on upgrade was extremely helpful in this area but it would be great if these wonderful features were easier to find.

What recommendations would you give to someone considering this product?

Mailchimp is absolutely one of the easiest to use and best newsletter campaign tools on the market and it plays nice with most other tools you may be using. That being said, you will need to upgrade considerably to be able to use many of the customization tools. Also, be ready to dig in and LEARN the features and tools - they are not always intuitive or easy to find. The cost is competitive for what you get.

What differentiates Mailchimp from other similar products?

It is not as usable as alternative products like the Salesforce solutions.

What is your favorite aspect of this product?

It has a great reporting feature.

What do you dislike most about this product?

It is not easy to use.

What recommendations would you give to someone considering this product?

Only use it if you have a high skilled marketing team with tech background if not you risk making errors.