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Intuit

Mailchimp

Composite Score
8.7 /10
CX Score
8.8 /10
Mailchimp
8.7 /10

What is Mailchimp?

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

86 Likeliness to Recommend

92 Plan to Renew

85 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
8% Neutral
89% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Performance Enhancing

Feature Ratings

Average 84

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Contact Database

83

Mobile Optimized

83

A/B Testing

83

Segmentation

83

Auto-Responders

83

SPAM Compliance

83

Surveys and Polling

82

Vendor Capability Ratings

Average 81

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

82

Quality of Features

82

Ease of Customization

82

Ease of IT Administration

81

Breadth of Features

81

Product Strategy and Rate of Improvement

80

Availability and Quality of Training

80

Vendor Support

77

Mailchimp Reviews

Grace M.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Easy to use marketing tool

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

It is quite easy to use software and has the ability to quickly integrate with a large number of page builders, not only creating attractive newsletters, it also makes it possible to see how your email campaigns are working with your target audience, it is very easy to use and have a free option for freelancers or people starting their business or community, data analytics is a definite advantage, it gives any business owner access to the kind of information that only established businesses provide a wealth of features and integrations for your marketing.

What is your favorite aspect of this product?

They provide outstanding service overall, I like the fact that Mailchimp offers users one of the most fluid and effective marketing schemes, I also like how great the marketing automation is with Mailchimp, the tools are also intuitive and easy to use, and they make your marketing collateral look good, it also has easy drag and drop functions to collect and edit content in a simple way, it offers simple solutions for new or small businesses that evolve and expand as you grow your list and the amount of communications.

What do you dislike most about this product?

I don't like that sometimes when I click to save a draft it doesn't save at all, it would be nice if that mistake could be corrected.

What recommendations would you give to someone considering this product?

It is not very expensive, but it offers all the necessary functions to carry out a good marketing activity, it is a very good platform to begin to understand CRM, I highly recommend that you use this platform.

Pros

  • Helps Innovate
  • Enables Productivity
  • Efficient Service
  • Fair

Raghabendra D.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2021

Intuitive to use and accurate delivery

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Similar products provide a multitude of features that confuses beginners but Mailchimp follows a straightforward approach for the user experience. Even a monkey can send mail.

What is your favorite aspect of this product?

Scheduling based on the region, segmentation, RSS campaigns, integration forms for lead generations, a lot of features.

What do you dislike most about this product?

I don't have a particular feature to dislike about Mailchimp.

What recommendations would you give to someone considering this product?

Definitely go for it. Take the trial and explore what you can and cannot do using Mailchimp. I hope this application satisfies your needs.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

Sasha B.

  • Role: Finance
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted May 2021

Better deliverability rate.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

MailChimp differs a lot from other platforms that provide the Email Marketing service, because this platform has the ability to send campaigns from a much more reliable source, which causes a large percentage of the campaigns to be received in the section of "promotions" in the inbox, instead of going into the spam folder. In addition, it also offers a Shipping Test service, where you can test the created campaign before it is sent to customers, this is something that almost no Email Marketing platform offers today.

What is your favorite aspect of this product?

One of the things that I like a lot about MailChimp is that it has a good deliverability rate, my clients receive all my campaigns in their "Promotions" tray which helps my campaigns to be viewed at all times by customers who receive it. In addition, I love the way that MailChimp offers me classic templates and templates from other users, because in this way I can give a greater touch of creativity to all the advertising campaigns that I am carrying out, I can obtain a much more optimized design where I can organize better information. Finally, I love the integration with my social networks, it helps me to be more productive.

What do you dislike most about this product?

The free version is one of the things that is not right in MailChimp. I have noticed that the free version offered by this platform is too limited, it does not allow tracking of previously sent campaigns, in addition, it does not allow automated messages to be sent when a new subscription to the campaign is made, which makes it very difficult to obtain good results for new users. It would be great if MailChimp improves this free trial to make it more beneficial.

What recommendations would you give to someone considering this product?

MailChimp is quite easy to use software, it has a clean and simple interface which helps all users not to have any kind of confusion when accessing the various sections of the platform. In addition, it has a real-time visualization of the advertising campaigns, where you can see exact details about the deliverability rate of each campaign and the access rate. It's great, you can manage multiple campaigns simultaneously without any problem.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Unique Features

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