What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Fathima N.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2024
Easy to set up and deploy
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp has a lot of customizable templates for each industry which makes it easy for any person dealing with email marketing at any level of expertise to work with the tool using the customizable templates
What is your favorite aspect of this product?
I like the software pricing, it does not cost a lot of money and yet it delivers good services, the inbuilt inbox feature is awesome enough since you can opt in to receive responses from customers who responds to email marketing
What do you dislike most about this product?
Some industries like the financial industry often get suspended and contacting customer support team is much hidden as it is hard to find the live chat module on the tool
What recommendations would you give to someone considering this product?
I would recommend the tool because it is affordable for every business size to use the solution and does not require a lot of experience
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity
Navadeep R.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Mar 2024
Perfect Tool for Email Marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Unlike other Email Marketing tool, we can do everything related emails, newsletter, sending to targeted audience.
What is your favorite aspect of this product?
Management of leads and can have a detailed insights about the Email marketing
What do you dislike most about this product?
The pro version is too pricey for small scale businesses
What recommendations would you give to someone considering this product?
To have good leads generation and management through Emails, this is the perfect tool to use
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
Benjamin B.
- Role: Consultant
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2024
Easy to figure out and great support resources
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is an easy to use ESP especially for those who are not technically adept. I found it easy to pick up and start sending emails, and also there are many resources and articles online to help you along the way. Mailchimps own support team is also great and will take the time to educate their users
What is your favorite aspect of this product?
As I mentioned before the ease of use and large variety of support channels available
What do you dislike most about this product?
It could have more integration and advanced features in terms of data management and segmenting
What recommendations would you give to someone considering this product?
For a small - medium sized business I would happily recommend it. The price is low to try it out and see how you like the experience
Pros
- Effective Service
- Transparent
- Includes Product Enhancements
- Friendly Negotiation
Cons
- Commodity Features
