What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Hong C.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2023
Faithful companion in mass notifications
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It is a very fun and easy to use program, I would describe it as a playful program and that makes it stand out from the rest since it has many different ways to get people interested in opening emails. on the other hand, it has a fairly simple and cheap cost model.
What is your favorite aspect of this product?
I have full control to know about the mailing lists who are the people who are opening my emails and who really are not, and in this way I only concentrate on those who are interacting, saving me a lot of time
What do you dislike most about this product?
Nothing is a very complete program with good interaction, integration and user knowledge bases.
What recommendations would you give to someone considering this product?
It is an essential program to test your programs and get help from many people giving instructions through mass mailing, from that point of view the program helps renew projects we work on quickly to get feedback from customers or volunteer testers.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Romi K.
- Role: Information Technology
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted May 2023
Second to none for email marketing and campaigns
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Just to name a few, MailChimp's combination of user-friendly features, marketing CRM, extensive integrations, advanced automation capabilities, scalability, and educational resources make it a popular choice for businesses of all sizes looking to streamline their email marketing efforts.
What is your favorite aspect of this product?
User-friendly interface and Robust automation capabilities. I don't think I went through any learning or training to use this tool for my campaigns and that's the best part.
What do you dislike most about this product?
Pricing, limited customization to templates, and wish it had more design-oriented tools.
What recommendations would you give to someone considering this product?
Go for it without a doubt especially if you are a new startup and need flexibility to scale up in the future.
Pros
- Saves Time
- Reliable
- Performance Enhancing
- Inspires Innovation
arpit J.
- Role: Consultant
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2023
Nice tool to ease out Marketing Troubles
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It is a pretty cheap in terms of cost but when it comes to features, it comes with a loads of them.
What is your favorite aspect of this product?
The ease of running different campaigns and reporting on the outcomes and productivity.
What do you dislike most about this product?
I just want them to suggest more detailed OOTB analytics could take this product a long way.
What recommendations would you give to someone considering this product?
This tool is a saviour and definitely worth a shot.
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
