What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Douglas S.
- Role: Vendor Management
- Industry: Finance
- Involvement: Initial Implementation
Submitted Feb 2023
Trustworthy emailing service.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It's a lot more intuitive than other services, and despite the pricing, it delivers what it promises. Better than running around after an emailing service that will hurt your company's rep because of a mistake in submission.
What is your favorite aspect of this product?
Definitely the reliability it offers, the emails always seem to go through ok.
What do you dislike most about this product?
The lack of plans for smaller businesses.
What recommendations would you give to someone considering this product?
It will deliver a reliable, high quality email campaign for an above-average pricing.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Effective Service
Raven W.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Feb 2023
Easy to use and very cost effective
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
I think there are very low cost options and it is an easy interface for small businesses or small budgets
What is your favorite aspect of this product?
I think the templates are great.
What do you dislike most about this product?
I think it needs more advanced reporting options.
What recommendations would you give to someone considering this product?
I would say it works well if you are a small business or small budgets and is a great tool and option for email marketing. I used it and loved it and then my needs changed.
Pros
- Continually Improving Product
- Includes Product Enhancements
- Appreciates Incumbent Status
- Security Protects
Cons
- Less Efficient Service
Md Jahan M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2023
"With Mailchimp, email marketing is simple!"
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
'Mailchimp is a versatile email marketing tool that can be used by businesses of all sizes to connect with their customers and drive sales. Its user-friendly interface and extensive feature set make it a popular choice for businesses looking to simplify their email marketing efforts. I loved to use it!'
What is your favorite aspect of this product?
-With Mailchimp, I can easily run an email marketing campaign which helps me save time. Also, It offers the lowest subscription plan which is a great thing for me. Awesome!
What do you dislike most about this product?
-I haven't encountered any challenging problems yet, therefore it's a great tool for me!
What recommendations would you give to someone considering this product?
-Highly recommend using it for email marketing which helps to set a campaign easily within less time.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
