What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Tiffany W.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Feb 2023
Easy to use software!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Simple to use to differentiating marketplaces.
What is your favorite aspect of this product?
Cost friendly and easy to use.
What do you dislike most about this product?
Limited amount of lists.
What recommendations would you give to someone considering this product?
The product is intuitive. Familiarize yourself with the software and it'll get easier to use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Justin W.
- Role: Information Technology
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Feb 2023
Mail Chimp is a great and simple tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Much easier to use
What is your favorite aspect of this product?
The vendors
What do you dislike most about this product?
Too simple sometimes
What recommendations would you give to someone considering this product?
Just try it for free
Pros
- Performance Enhancing
- Unique Features
- Respectful
- Altruistic
Arelious J.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Feb 2023
Easy-to-use email marketing tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It's easy to compose brand new emails. We like that the email templates aren't too design-heavy, and that we can use the drag-and-drop editor to make our own unique layouts. It's fantastic that A/B testing can be carried out in emails automatically. The auto optimizer is helpful since it will send the superior performing subject line at a time interval that you specify.
What is your favorite aspect of this product?
We utilize MailChimp to distribute our newsletters and investment updates to our subscribers; the platform's usage of only the most reliable email servers means that our messages reach their intended recipients in a timely manner every time.
What do you dislike most about this product?
Sending automated emails is simple and doesn't require complex operations. You don't need to know how to code in order to make landing pages.
What recommendations would you give to someone considering this product?
Many of our users receive newsletters and investing updates from us via MailChimp; we tailor the newsletter and its content via team collaboration, and one of the most useful features is a demo/live preview that lets us tailor how the e - mail would look if sent to an actual user; this not only increases brand awareness by maintaining uniform branding across devices, but it also boosts productivity.
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Efficient Service
