What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Hassan Ali A.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2022
Great Software for Email Marketing Experts!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
It's cheaper than other similar software like Klaviyo!
What is your favorite aspect of this product?
Low pricing and great basic features for Email marketing!
What do you dislike most about this product?
It's comparatively lower depth into the Email Marketing world vs Klaviyo
What recommendations would you give to someone considering this product?
If you're doing some basic email marketing stuff, it's great!
Pros
- Helps Innovate
- Reliable
- Efficient Service
- Effective Service
Alex-Kel S.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Aug 2022
Gear up your email marketing game with Mailchimp.
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Our company can operate more efficiently because to Mailchimp's all-in-one marketing platform, which lets us expand more quickly. They serve as the foundation of our customer connections and offer simple, AI-powered tools that anyone can utilize to succeed. The data are quite useful for determining what is effective.
What is your favorite aspect of this product?
The simplicity of setup and the ability to create email templates with several unique merging tags that immediately fill in when you submit an excel file containing the contact information are two things I truly like. Because it accomplishes that, it is functional with practically every CRM.
What do you dislike most about this product?
When I run a campaign and need to deliver it again, I have to replicate it and send it, which can result in me having a lot of emails that are quite similar. It would be convenient to be able to repeat the message I created to a different recipient and have everything recorded under the initial send.
What recommendations would you give to someone considering this product?
We have used Mailchimp to build visually appealing emails for incredibly targeted campaigns. The option to do A/B tests for various factors, such as title tag, before sending out an email to its entire audience of subscribers may have been the biggest advantage of using Mailchimp.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
alex j.
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Aug 2022
Great for email marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is one of the best solutions available for email marketing and gives you good control over what you send and to who and then you get all analytics needed about the campaing.
What is your favorite aspect of this product?
My favorite new addition to mail chimp is the automation journey for contact where you can setup in advance the campaigns and then whenever a new contact is added, he will take the automation journey without the need of doing contact.
What do you dislike most about this product?
The only thing I dislike about mailchimp is that you cannot receive automatic notifications of newly added contacts.
What recommendations would you give to someone considering this product?
I highly recommend using mailchimp for your email marketing campaigns.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
