What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Mailchimp Reviews
Luiz C.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Aug 2022
Communication flows with MailChimp !!!
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Hubspot has Advanced personalization and automation. CRM and all-in-one digital marketing growth tool. Useful features under the free plan Mailchimp doesn't
What is your favorite aspect of this product?
The ease to use and intuitive adoption
What do you dislike most about this product?
They are not too Focused on content creators. Templates aren't created for responsiveness, readability.
What recommendations would you give to someone considering this product?
For beginners ill definitely worths a lot !!!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Chris H.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2022
A GREAT platform for marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Took the stress off of sending out e-mail campaigns and surveys.
What is your favorite aspect of this product?
The email editor includes a wide range of functions and customization possibilities. In addition, the built-in email templates are excellent. I appreciate the campaigns function of MailChimp since it allows you to completely automate your email marketing.
What do you dislike most about this product?
Importing additional subscribers/customers to various lists will cost you extra money. As a result, rather than allowing us to remove individuals who have opted out and fill that vacuum with new consumers for free, they settle on monthly charges if you have one more contact beyond plan restrictions.
What recommendations would you give to someone considering this product?
Automated newsletters and simple automation for small enterprises. The usual small company owner who only wants to communicate with their subscriber base isn't overwhelmed with Mailchimp, which has a lot of features. I recommend them
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Anish A.
- Role: Information Technology
- Industry: Communications
- Involvement: End User of Application
Submitted Jul 2022
Best Email Marketing Tool
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Being able to organize different email addresses for outreach is so helpful. Not only that but how you get to choose layouts for how you want your message sent. It can be a normal email, a newsletter, a flyer, etc. and it helps make a difference when it comes to marketing. It’s quick and easy!
What is your favorite aspect of this product?
It helped in so many ways. The outreach was terrific. It was best used as a newsletter with links in it that sent you to different social media platforms to get people to visit the pages and help increase our social media engagement. This led to better analytics and even caused more people to be interested in events that clients have and set up through social media such as Facebook.
What do you dislike most about this product?
I don’t like that Mailchimp doesn’t cover all social media platforms. It does have social media integration, but it’s limited. I also don’t really like the prices so much because the higher you go with the subscription, the pricier it gets (obviously), but it almost doesn’t seem friendly for small business owners.
What recommendations would you give to someone considering this product?
Start off by sending yourself a few emails as test runs just to get the hang of it and figure out what works best for you.
Pros
- Reliable
- Efficient Service
- Caring
- Saves Time
