What is Mailchimp?
MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceMailchimp Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Mailchimp.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
92 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mailchimp?
Pros
- Reliable
- Respectful
- Acts with Integrity
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Email Delivery
Campaign Management
Basic Reporting and Analytics
Email Templates
Contact Database
Mobile Optimized
A/B Testing
Segmentation
Auto-Responders
SPAM Compliance
Surveys and Polling
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Ease of Data Integration
Quality of Features
Ease of Customization
Ease of IT Administration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
Also Featured in...
Mailchimp Reviews
Sirish R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Great platform for email marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
MailChimp has a very unique and simple user interface. I find the high email delivery as a major differentiator with MailChimp
What is your favorite aspect of this product?
My favorite aspect with MailChimp is that we can easily upload tons of email contacts instantly. Also, reports are very visual and very good to draw insights
What do you dislike most about this product?
I cannot think of any dislike with MailChimp
What recommendations would you give to someone considering this product?
MailChimp is a very good platform to run your email campaigns. The success rate from MailChimp is unparalleled when compared to other similar softwares and i would surely recommend this
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Unique Features
Elena G.
- Role: Information Technology
- Industry: Education
- Involvement: End User of Application
Submitted Jul 2022
The best way to grow business with email marketing
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp is one of the most popular email marketing platforms on the market. What sets Mailchimp apart from other similar platforms is its ease of use, its comprehensive features, and its affordability. Mailchimp is also known for its excellent customer support.
What is your favorite aspect of this product?
I really like the ease of use and flexibility that Mailchimp provides. I love how I can easily create beautiful email newsletters. I also appreciate the fact that I can segment my email lists and target specific groups of people with my newsletters. Additionally, I like the fact that it integrates with a lot of other platforms and services.
What do you dislike most about this product?
I wish it provides more customization options.
What recommendations would you give to someone considering this product?
There are a few things to consider when using Mailchimp: 1. Make sure you have a clear understanding of your target audience before using this product. Consider whether you need all of the features that Mailchimp offers. If you are just starting out with email marketing, you may not need all of the bells and whistles that Mailchimp provides. 2. Consider your budget. Mailchimp is a very affordable platform, but if you are on a tight budget, there are other options available. 3. Be sure to use Mailchimp's tools to create attractive and p
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Charles D.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Jul 2022
User Friendly Email Marketing Software
Likeliness to Recommend
What differentiates Mailchimp from other similar products?
Mailchimp provides very easy steps to integrate with third party applications like atompark
What is your favorite aspect of this product?
The builder makes coming up with email templates very easy
What do you dislike most about this product?
I don't dislike any mailchimp features
What recommendations would you give to someone considering this product?
Mailchimp is currently the best software to automate your email marketing needs
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing