What is Sprout Social Professional?
People increasingly turn to social media to engage with your business. Sprout Social gives you the most powerful tools available to personally connect with customers, solve issues and create brand advocates.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
99 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Sprout Social Professional?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Media Channel Integration Outbound
Dashboards and Visualization
Social Post Archival
Campaign Execution
Social Media Channel Integration Inbound
Social Moderation and Workflow Management
Sentiment Analysis
Trend Analysis
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Ease of IT Administration
Usability and Intuitiveness
Availability and Quality of Training
Breadth of Features
Ease of Data Integration
Ease of Customization
Quality of Features
Vendor Support
Product Strategy and Rate of Improvement
Also Featured in...
Sprout Social Professional Reviews
Brandon S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2022
Sprout is a all-in-one tool
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
You can add multiple Facebook accounts for regional pages, Google My Business, TikTok, Instagram, Twitter, Pinterest, & LinkedIn (which a lot software disregards).
What is your favorite aspect of this product?
The ease of use for publishing like content across channels.
What do you dislike most about this product?
Reporting because the number are lower than natively
What recommendations would you give to someone considering this product?
Ultimately, SproutSocial is a great tool for brands or company managing a lot of channels and has a high publishing cadence.
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Unique Features
Saylor A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Sprout SMB Premium Media Marketing Tool
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
There are several benefits of using this tool like it is the best way to manage and analyze your small to midsize business firms. Moreover, it provides the best analytical reporting of your social media accounts. Thus, it supports powerful CRM and desktop features.
What is your favorite aspect of this product?
Sprout SMB shows contain the best integrated and powerful dashboard for operations. So, this software shows many platforms with alt texts which proved very helpful for educational institutes. Moreover, with this tool, you can constantly monitor and chase your competitors. This software has built-in features for content marketing and creation.
What do you dislike most about this product?
This software is quite expensive and those with new startups can find it hard to manage such premium plans. Additionally, some features are not present in the latest version and at times it shows errors in solving issues which is frustrating. The tool never refunds your amount in any case.
What recommendations would you give to someone considering this product?
Sprout SMB solution software is highly recommended for use due to the impeccable supporting features that it allows. Thus, you can manage a good-looking profile and manage to grow your business within days of marketing. It helps in promoting your brand through interlinks and generating organic traffic.
Pros
- Reliable
- Unique Features
- Caring
- Fair
Deana M.
- Role: Information Technology
- Industry: Healthcare
- Involvement: End User of Application
Submitted May 2022
Perform real-time monitoring
Likeliness to Recommend
What differentiates Sprout Social Professional from other similar products?
It is designed to be applied to small, medium and large companies that use the web as a tool to position the product online. From its tracking of competitors, it issues newsletters about changes they are making to their products. Informing media professionals where they need to put more emphasis to improve their promotions, sales, service offerings, etc.
What is your favorite aspect of this product?
Creates ad hoc reports based on key performance indicators, metrics and online product and competitor behavior. Works with communication dashboards to monitor and control the web and online social networks. Designs appropriate lines within your strategic planning to enable proper marketing flow within the web. Employs and monitors keywords that allow customers to concentrate on the goods. Lastly and most importantly, since this is your area of development, perform real-time monitoring of your website and social networks of the company and your competitors.
What do you dislike most about this product?
It does not show what are the mentions of competitors within the whole web. When there are repeated keywords the tracking of your information becomes tedious and of little interest to the company.
What recommendations would you give to someone considering this product?
It automates the data from the fast and reliable obtaining of competitors, their flow of changes on the web, their previous and subsequent pages, their errors within the same and social networks. It allows users to see the updates of the competition, to be able to study and analyze them in such a way that the company can apply competitive strategies that achieve the success of the product in the market against the competition.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
