Adopt Design Thinking in Your Organization | Info-Tech Research Group

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End users often have a disjointed experience while interacting with your organization in using its products and services.
You have been asked by your senior leadership to start a new or revive an existing design or innovation function within your organization. However, your organization has dismissed design thinking as the latest “management fad” and does not buy into the depth and rigor that design thinking brings.
The design or innovation function lives on the fringes of your organization due to its apathy towards design thinking or tumultuous internal politics.
You, as a CIO, want to improve the user satisfaction with the IT services your team provides to both internal and external users.

Our Advice

Critical Insight

A user’s perspective while interacting with the products and services is very different from the organization’s internal perspective while implementing and provisioning those. A design-based organization balances the two perspectives to drive user-satisfaction over end-to-end journeys.
Top management must have a design thinker – the guardian angel of the balance between exploration (i.e. discovering new business models) and exploitation (i.e. leveraging existing business models).
Your approach to adopt design thinking must consider your organization’s specific goals and culture. There’s no one-size-fits-all approach.

Impact and Result

User satisfaction, with the end-to-end journeys orchestrated by your organization, will significantly increase.
Design-centric organizations enjoy disproportionate financial rewards.

Adopt Design Thinking in Your Organization Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to find out why you should adopt design thinking in your organization, review Info-Tech’s methodology, and understand the four ways we can support you in completing this project.

Adopt Design Thinking in Your Organization – Executive Brief

1. What is design thinking?

The focus of this phase is on revealing what designers do during the activity of designing, and on building an understanding of the nature of design ability. We will formally examine the many definitions of design thinking from experts in this field. At the core of this phase are several case studies that illuminate the various aspects of design thinking.

2. How does an organization benefit from design thinking?

This phase will illustrate the relevance of design in strategy formulation and in service-design. At the core of this phase are several case studies that illuminate these aspects of design thinking. We will also identify the trends impacting your organization and establish a baseline of user-experience with the journeys orchestrated by your organization.

3. How do you build a design organization?

The focus of this phase is to:

Measure the design-centricity of your organization and subsequently, identify the areas for improvement.
Define an approach for a design program that suites your organization’s specific goals and culture.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

Table of Contents

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Get the help you need in this 3-phase advisory process. You'll receive 6 touchpoints with our researchers, all included in your membership.

Guided Implementation 1: What is design thinking?

Call 1: Scope requirements and your specific challenges.

Guided Implementation 2: How does an organization benefit from design thinking?

Call 1: Discuss case studies and service design.

Guided Implementation 3: How do you build a design organization?

Call 1: Assess design centricity.
Call 2: Identify areas for improvement.
Call 3: Define an approach for a design program.
Call 4: Summarize and plan next steps.

Author

Vivek Mehta

Contributors

David Dunne, Professor & Director, MBA Programs, University of Victoria and author of the book Design Thinking at Work
Gopi Bheemavarapu, Technology Strategy Advisory, Ernst & Young
Harry Meier, Deputy CIO for Innovation, City of Mesa
Mathew Ironside, Research Analyst, Agriculture Financial Services Corporation
Four external contributors who prefer to remain anonymous

Search Code: 94262
Last Revised: October 2, 2020

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