About Shashi Bellamkonda

Shashi Bellamkonda is a renowned AI and marketing strategist and a Principal Research Director at Info-Tech Research Group. With 20 years of tech marketing experience, Shashi has served as a CMO for several startups, working closely with C-suite leaders to create and deliver revenue directly impacted by marketing. He has set up best practices for collaboration between sales, marketing, and customer success in the context of customer journeys.

Shashi's work has been mentioned by over 19 leading marketing authors, and his paper "How marketers can use the power of an AI/ML model to identify and predict customers" was published by the Journal of Applied Marketing Analytics. His expertise in AI marketing trends and research has enabled him to empower technology providers with actionable insights and impactful strategies.

As an analyst at Info-Tech Research Group's SoftwareReviews, Shashi shapes tech marketing landscapes by analyzing emerging trends in AI, machine learning, and personalization. He drives measurable results by developing and implementing comprehensive AI marketing strategies aligned with tech companies' core values and platforms. His thought leadership includes influential research reports and presentations at industry events, where he shares his expertise on CTO-CMO collaboration and AI's role in boosting revenue.

Shashi is a trusted advisor to marketing leaders, offering personalized feedback, and consulting on strategy, brand messaging, and team structure. His passion lies in bridging the gap between data and action, enabling tech companies to harness the power of AI for exponential growth. Key achievements include a 25% increase in client engagement with AI-powered marketing research and a 10% cost reduction for clients by developing a framework for improving marketing budgets based on company size and LTV.

A recipient of the Washington Business Journal's Washington Minority Business Leader award and a feature on the Washingtonian’s Top 100 Tech Titans list, Shashi holds a Bachelor of Arts in Hotel Management, a Bachelor of Liberal Arts in Public Administration, and an Executive Marketing Certificate from the Wharton School of Management.

Blueprints:

• Optimize the Right Metrics to Scale: https://www.infotech.com/research/ss/optimize-the-right-metrics-to-scale-your-business

• Match Your Budget to the Right Market Position: https://www.infotech.com/research/ss/match-your-budget-to-your-market-position

Artificial Intelligence in B2B Business, Marketing and Sales (Articles and Blueprints):

• Outperform Your Competition by Leveraging Artificial Intelligence to Enhance Your Sales and Marketing Funnel: https://www.infotech.com/research/outperform-your-competition-by-leveraging-artificial-intelligence-to-enhance-your-sales-and-marketing-funnel

• Prepare for Your First Jump into AI for Marketing and Sales by Minimizing Risk: https://www.infotech.com/research/prepare-for-your-first-jump-into-ai-for-marketing-and-sales-by-minimizing-risk

• Conversational AI: The Future of Customer Experience, Sales, and Marketing https://www.infotech.com/research/conversational-ai-the-future-of-customer-experience-sales-and-marketing

• The Rise of Answer Engines: Why Search Engines May Soon Be a Thing of the Past: https://www.infotech.com/software-reviews/research/the-rise-of-answer-engines-why-search-engines-may-soon-be-a-thing-of-the-past

• Capitalizing on AI: https://www.infotech.com/research/ss/capitalizing-on-ai

• The AI Advantage for Smarter Marketing – A Primer: https://www.infotech.com/research/ss/the-ai-advantage-for-smarter-marketing-a-primer

Tech Notes:

• Zoho: Vision, Growth, and Global Expansion Themes at ZohoDay 2024: https://www.infotech.com/software-reviews/research/zoho-vision-growth-and-global-expansion-themes-at-zohoday-2024

• The Cisco-Splunk Acquisition and Its Impact on CIOs and CTOs: https://www.infotech.com/software-reviews/research/revolutionizing-data-driven-decisions-the-cisco-splunk-acquisition-and-its-impact-on-cios-and-ctos

• Maximizing Security: Choosing the Best Multifactor Authentication Tool (MFA) for Your Company: https://www.infotech.com/software-reviews/research/maximizing-security-choosing-the-best-multifactor-authentication-tool-mfa-for-your-company

• Boomi Introduces Ambitious Roadmap to Revolutionize Integration and Automation: https://www.softwarereviews.com/research/boomi-introduces-ambitious-roadmap-to-revolutionize-integration-and-automation

• Amazon's Bedrock: Unlocking the Gateway to Powerful Open LLMs: https://www.infotech.com/software-reviews/research/amazon-s-bedrock-unlocking-the-gateway-to-powerful-open-llms

• Boomi Introduces Ambitious Roadmap to Revolutionize Integration and Automation

https://www.softwarereviews.com/research/boomi-introduces-ambitious-roadmap-to-revolutionize-integration-and-automation

• Zoho and NVIDIA Join Forces to Enhance AI With Tailored, Efficient Models: https://www.softwarereviews.com/research/zoho-and-nvidia-join-forces-to-enhance-ai-with-tailored-efficient-models

• Choosing the Best Multifactor Authentication Tool (MFA) for Your Company: https://www.softwarereviews.com/research/maximizing-security-choosing-the-best-multifactor-authentication-tool-mfa-for-your-company

• Zoho: Simplifying Enterprise Security Through a Unified Approach: https://www.softwarereviews.com/research/zoho-simplifying-enterprise-security-through-a-unified-approach

• Boomi's Evolution: From iPaaS to AI-Powered Enterprise Solutions https://www.linkedin.com/pulse/boomis-evolution-from-ipaas-ai-powered-enterprise-shashi-bellamkonda-9seje

• Unlocking B2B Growth in the Digital Age: Leveraging Social Media, https://www.linkedin.com/pulse/unlocking-b2b-growth-digital-age-leveraging-social-bellamkonda-o5aee

• Insights Into Software Selection 2025 https://www.linkedin.com/posts/sbellamkonda_insights-into-software-selection-2025-activity-7277366627900305408-l9_V

• Why Open Source Models Could Be the Future of AI https://www.pymnts.com/artificial-intelligence-2/2024/why-open-source-models-could-be-the-future-of-ai/

• Bridging the Marketing and IT Divide

https://www.prnewswire.com/news-releases/bridging-the-marketing-and-it-divide-info-tech-research-groups-blueprint-for-driving-innovation-and-success-302246912.html

How Google's AI Mode might affect website traffic, search engine optimization (SEO) strategies, and overall online visibility

https://www.infotech.com/research/google-ai-mode-has-serious-website-implications

Sites