About Shashi Bellamkonda

Shashi Bellamkonda is a renowned AI & Marketing Strategist and a Principal Research Director at the Info-Tech Research Group. With 20 years of tech marketing experience, Shashi has served as a CMO for several startups, working closely with C-suite leaders to create and deliver revenue directly impacted by marketing. He has set up best practices for collaboration between sales, marketing, and customer success in the context of customer journeys.

Shashi's work has been mentioned by over 19 leading marketing authors, and his paper "How marketers can use the power of an AI/ML model to identify and predict customers" was published by the Journal of Applied Marketing Analytics. His expertise in AI marketing trends and research has enabled him to empower technology providers with actionable insights and impactful strategies.

As an analyst at the Info-Tech Research Group SoftwareReviews, Shashi shapes tech marketing landscapes by analyzing emerging trends in AI, machine learning, and personalization. He drives measurable results by developing and implementing comprehensive AI marketing strategies aligned with tech companies' core values and platforms. His thought leadership includes influential research reports and presentations at industry events, where he shares his expertise on CTO-CMO collaboration and AI's role in boosting revenue.

Shashi is a trusted advisor to marketing leaders, offering personalized feedback and consulting on strategy, brand messaging, and team structure. His passion lies in bridging the gap between data and action, enabling tech companies to harness the power of AI for exponential growth. Key achievements include a 25% increase in client engagement with AI-powered marketing research and a 10% cost reduction for clients by developing a framework for optimizing marketing budgets based on company size and LTV.

A recipient of the Washington Business Journal's Washington Minority Business Leader award and a feature on the Washingtonian’s Top 100 Tech Titans list, Shashi holds a Bachelor of Arts in Hotel Management, a Bachelor of Liberal Arts in Public Administration, and an Executive Marketing Certificate from the Wharton School of Management.

Publications:

Blueprints:

• Optimize the right metrics to scale: https://www.infotech.com/research/ss/optimize-the-right-metrics-to-scale-your-business

• Match your budget to the right market position https://www.infotech.com/research/ss/match-your-budget-to-your-market-position

• Artificial Intelligence in B2B Business, Marketing and Sales (Articles and Blueprints)

• Outperform Your Competition by Leveraging Artificial Intelligence to Enhance Your Sales and Marketing Funnel https://www.infotech.com/research/outperform-your-competition-by-leveraging-artificial-intelligence-to-enhance-your-sales-and-marketing-funnel

• Prepare for Your First Jump Into AI for Marketing and Sales by Minimizing Risk https://www.infotech.com/research/prepare-for-your-first-jump-into-ai-for-marketing-and-sales-by-minimizing-risk

• Conversational AI: The Future of Customer Experience, Sales, and Marketing https://www.infotech.com/research/conversational-ai-the-future-of-customer-experience-sales-and-marketing

• The Rise of Answer Engines: Why Search Engines May Soon Be a Thing of the Past https://www.infotech.com/software-reviews/research/the-rise-of-answer-engines-why-search-engines-may-soon-be-a-thing-of-the-past

• Capitalizing on AI https://www.infotech.com/research/ss/capitalizing-on-ai

• The AI Advantage for Smarter Marketing – A Primer https://www.infotech.com/research/ss/the-ai-advantage-for-smarter-marketing-a-primer

Tech Notes:

• Zoho: Vision, Growth, and Global Expansion Themes at ZohoDay 2024 https://www.infotech.com/software-reviews/research/zoho-vision-growth-and-global-expansion-themes-at-zohoday-2024

• Cisco & Splunk Acquisition complete https://www.infotech.com/software-reviews/research/revolutionizing-data-driven-decisions-the-cisco-splunk-acquisition-and-its-impact-on-cios-and-ctos.false

• Maximizing Security: Choosing the Best Multifactor Authentication Tool (MFA) for Your Company https://www.infotech.com/software-reviews/research/maximizing-security-choosing-the-best-multifactor-authentication-tool-mfa-for-your-company

• Boomi Introduces Ambitious Roadmap to Revolutionize Integration and Automation https://www.softwarereviews.com/research/boomi-introduces-ambitious-roadmap-to-revolutionize-integration-and-automation

• Amazon's Bedrock: Unlocking the Gateway to Powerful Open LLMs https://www.infotech.com/software-reviews/research/amazon-s-bedrock-unlocking-the-gateway-to-powerful-open-llms

My Company

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