Brand Value Proposition and Positioning Statement

Author(s): Nathalie Vezina

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Clarify your positioning in the marketplace and your unique competitive advantage.

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Unique Value Proposition, UVP, Value Proposition, Uniqueness, Unique Selling Proposition, USP, Benefits, WIIFM, Value Message, Brand Promise, Brand Experience, Differentiator, Key Differentiator, Differienting Message, UniqueBrand Positioning, Persuasive

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