Build a Product Canvas – Storyboard

Author(s): Hans Eckman

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A product canvas is a tool to help product owners provide a common, high-level understanding of their product. It bridges the gap between our product roadmaps and backlogs to help teams align to the goals, audience, and value the product delivers. This storyboard will help you:

1.1 Define canvas fields and information.
1.2 Customize the canvas to fit your culture.
1.3 Identify your business value sources.
1.4 Reveal risks and opportunities with a SWOT analysis.
1.5 Visualize relationships among stakeholders to identify influencers.
1.6 Categorize and prioritize stakeholders.

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