Buyer Persona and Journey Summary Template

Author(s): Jeff Golterman

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The Buyer Persona and Journey Summary Template gives you a tool to more easily present your buyer persona and journey findings.

Use this tool to:

  • Paste findings captured from colleague discussions and entered into the Buyer Persona Creation Template and/or from buyer interviews captured within the Buyer Persona and Journey Interview Guide and Data Capture Tool.
  • Speed up the pace by which you can present your buyer persona and journey findings to your working team, steering committee, and others.
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